Novacolor

Paint Showroom for AD Architecture

Located in Shantou City, Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.

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Download Press Kit № 106881 Paint Showroom for AD Architecture by Peihe Xie to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Novacolor by Peihe Xie

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Paint Showroom by Peihe Xie

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Peihe Xie Novacolor

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Peihe Xie Paint Showroom

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Novacolor Paint Showroom Press Releases

Our Novacolor press releases are ready in languages: English, for your convenience.

Novacolor Paint Showroom Media Articles

We provide articles ready for publication on Novacolor, offered in several languages: English, Spanish, Italian, German, French, Dutch, Indonesian, Japanese, Russian, Korean, Chinese (Mandarin), Turkish, Arabic (Standard), Hindi and Portuguese.

Unique Properties

The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.

Tags

Art, Paint showroom, AD Architecture, Cinematic and dramatic

Production Technology

In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.

Design Challenge

The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.

Project Duration

Design time: March 2020 Completion time: July 2020 Location: Shantou, Guangdong Province, China

Operation Flow

Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.

Research

Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released. This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.

Inspiration

It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy. Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.

Image Credits

Ouyang Yun

Project Overview

Novacolor Paint Showroom has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Peihe Xie was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Novacolor Paint Showroom.

Peihe Xie Press Releases

Our press releases on Peihe Xie and their work are made freely available for press members looking to add depth to their content. 5 press releases are now available for immediate access by journalists.

AD ARCHITECTURE Unveils Novacolor Paint Showroom Designed by Peihe Xie

AD ARCHITECTURE introduces the Novacolor Paint Showroom, a transformative design project by Peihe Xie, completed in July 2020 in Shantou, China. The innovative design aims to revitalize a neglected mall corner and showcase 200 paints' textures and colors in a harmonious 180-square-meter space.

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