Posto P10

Fuel Sales for BALKO ARGENTINA SA

The new Posto P10 is the result of an extensive work performed for more than 5 years and reflects in its modern and bold design, a before and after in terms of brand image and gas station service experience. Proudly exhibits a unique aesthetic and design language that put it ahead from the competence. A clean sight with no columns and an “off-centered legs” structure along with using modern and durable materials are the keys in this successful project of Equador Energia located in Manaus, Amazonia.

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Posto P10 by Juan Eugenio Mallo Camera

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Fuel Sales by Juan Eugenio Mallo Camera

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Juan Eugenio Mallo Camera Posto P10

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Juan Eugenio Mallo Camera Fuel Sales

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BALKO ARGENTINA SABrand Logo

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Posto P10 Fuel Sales Press Releases

For Posto P10, find press releases in a variety of languages: English.

Posto P10 Fuel Sales Media Articles

Leverage our ready-to-publish articles on Posto P10, offered in a range of languages: Spanish, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Dutch, Hindi, Turkish, Arabic (Standard) and Portuguese.

Unique Properties

This project is part of the transformation that the brand "Equador energia" suffered as a result of the visual identity unification with "Dislub energia". It was based on the remodeling of one of the most important and chosen gas stations in the area of Manaus, transforming it into an (incredible) improved Flagship for the brand. This design is materialized by a Startingate model with 40.00m of free light in the longitudinal direction and 11.00m in the transversal direction of full development that allow the flow of natural light throughout the property and a smooth flow of vehicles and pedestrians that enjoy the station.

Tags

gas station, flagship, fuel sales, gas & oil,

Production Technology

For this project, we first carried out an extensive market research. Gas stations in Brazil are very different from what we are used to. Once we had a clear idea of the situation, we investigated what was outstanding in Mananos, how its people were, what customs they had, how they spent their time, etc. In addition, we were able to found creative paths that help us to identify design concepts. We presented three to our client, and they choose the "monumental" path, and the rest is history.

Design Challenge

the market for gas stations in Brazil is gigantic. And the level of design that we observed, at least in the city of Manaus, left a lot to be desired. Our biggest challenge was to design a gas station that was on par with those that are present in the bigest cities of the world, with a limited budget, and in a place where users are guided to buy more by the price of their fuel than by the design and comfort of the station.

Project Duration

This project is located in the city of Manaus, in Brazil. We started to work with our client on November 2017, and once the renovation process started we were abble to see the see the re-oppening on July 2020.

Operation Flow

This iconic gas station in the city of Manaus has positively and radically changed the landscape of the city in which it is developed. It has helped to give more lighting and status to the area, not to mention that it has also encouraged the movement of both vehicles and pedestrians. In the future it will also encourage the development of new shops in the area, as this is a flagship station and has a large influx of customers.

Research

For this particular project we did not carry out any specific creative process, because those processes had already been done when designing the new image of the company. Our work consisted mainly in optimizing and correctly use ofthe design choosen to be able to apply it in that specific gas station that needed to be remodeled with the new premises of the brand image.

Inspiration

Together with our client, we sought to have the design of this gas station radically transform the fuel sales market in Brazil. Inspired by concepts of monumentalism, which we associate with terms like: Aethereo, Futurist and Technology, and ECO - friendly desing, since it is located in the Amazon region, which is considered the lungs of the world.

Image Credits

All images were provided by our client and approved for beeing used on the application for this award.

Project Overview

Posto P10 Fuel Sales has been a Bronze winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Juan Eugenio Mallo Camera was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Posto P10 Fuel Sales.

Juan Eugenio Mallo Camera Press Releases

For journalists seeking engaging content: Explore our press releases featuring Juan Eugenio Mallo Camera's work, freely available for incorporation into your stories. Now available: Immediate access to 2 press releases for journalists.

Revolutionizing Fuel Sales: Posto P10 Gas Station Redefines Design Standards in Brazil

Renowned designer Juan Eugenio Mallo Camera unveils the groundbreaking transformation of the Equador Energia gas station in Manaus, Brazil, setting a new benchmark for gas station design.

Juan Eugenio Mallo Camera Newsroom

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