Showni

Clothing Boutique for U-Guide Architectural Design Atelier

"Showni" expressed remain true to our original aspiration and keep our mission firmly in mind. And also, the aim of this project is simple: to make it stands out in a busy shopping street. To do that, the team created sculptural partitions and a high-contrast color scheme, optimized the display surface, and added a little sleight of hand. The team was able to translate a typical fashion boutique layout, with clothing display taking center stage and accessories display, dressing rooms, and auxiliary areas occupying the back of the store into a captivating interior.

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Showni by Nianwei Zhu

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Clothing Boutique by Nianwei Zhu

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Nianwei Zhu Showni

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Nianwei Zhu Clothing Boutique

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Showni Clothing Boutique Press Releases

Discover our press releases for Showni available in the following languages: English.

Showni Clothing Boutique Media Articles

We provide articles ready for publication on Showni, offered in several languages: Dutch, Indonesian, German, Arabic (Standard), Portuguese, Chinese (Mandarin), Korean, Japanese, Russian, Hindi, Turkish, French, Italian, English and Spanish.

Unique Properties

Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.

Tags

Retail, Interesting, Boutique, Display, Clothing

Production Technology

Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.

Design Challenge

The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.

Project Duration

The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.

Operation Flow

The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.

Research

The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.

Inspiration

The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.

Image Credits

Image #1: Photographer Shengsu Architectural Photography, Showni, 2019. Image #2: Photographer Shengsu Architectural Photography, Showni, 2019. Image #3: Photographer Shengsu Architectural Photography, Showni, 2019. Image #4: Photographer Shengsu Architectural Photography, Showni, 2019. Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.

Project Overview

Showni Clothing Boutique has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Nianwei Zhu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Showni Clothing Boutique.

Nianwei Zhu Press Releases

Numerous press releases on Nianwei Zhu and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.

Introducing Showni: A Unique Clothing Boutique Design by Nianwei Zhu

Nianwei Zhu's Showni Boutique Design Wins Bronze A' Design Award

Nianwei Zhu Newsroom

Discover outstanding design and award-winning initiatives in the Nianwei Zhu Newsroom.