37 Interactive Entertainment HQ

Highrise Building for 37 Interactive Entertainment

As a leading enterprise in Guangzhou's entertainment industry. The design concept of GWP echoes and resonates with corporate culture of 37 Interactive Entertainment Network Technology Group. The project design fully balances a series of technical implementation issues such as function, space comfort, ecological energy saving, and assembly construction. GWP proposes to create a future-oriented, people-oriented, lively and interesting space for this headquarters office environment, creating a rich and diverse space experience and interaction.

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37 Interactive Entertainment HQ by Guowei Zhang

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Highrise Building by Guowei Zhang

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Guowei Zhang 37 Interactive Entertainment HQ

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Guowei Zhang Highrise Building

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Guowei Zhang Design Team Photo

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37 Interactive EntertainmentBrand Logo

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37 Interactive Entertainment HQ Highrise Building Press Releases

Access press releases crafted for 37 Interactive Entertainment HQ in these languages: English.

37 Interactive Entertainment HQ Highrise Building Media Articles

We provide articles ready for publication on 37 Interactive Entertainment HQ, offered in several languages: French, Chinese (Mandarin), Hindi, Dutch, Turkish, Arabic (Standard), English, Italian, German, Portuguese, Korean, Indonesian, Japanese, Russian and Spanish.

Unique Properties

37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.

Tags

High-rise, Office, Headquarter, Mix-used

Production Technology

In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.

Design Challenge

This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator. 37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.

Project Duration

Desiged in July 2020 China

Operation Flow

To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.

Research

Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate. It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity

Inspiration

Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.

Image Credits

GWP Architects

Project Overview

37 Interactive Entertainment HQ Highrise Building has been a Golden winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Guowei Zhang was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work 37 Interactive Entertainment HQ Highrise Building.

Guowei Zhang Press Releases

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37 Interactive Entertainment Unveils Innovative Highrise Headquarters Designed by Guowei Zhang

Guangzhou, China - July 2020 - 37 Interactive Entertainment Global HQ, a cutting-edge highrise building, designed to integrate joy and functionality into the workplace.

Guowei Zhang Newsroom

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