Secret Exhibition

Merchandise Display Hall for SODA Architects

Soda integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.

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Secret Exhibition by Yuan JIANG Chen SONG

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Merchandise Display Hall by Yuan JIANG Chen SONG

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Yuan JIANG Chen SONG Secret Exhibition

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Yuan JIANG Chen SONG Merchandise Display Hall

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Secret Exhibition Merchandise Display Hall Press Releases

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Secret Exhibition Merchandise Display Hall Media Articles

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Unique Properties

SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.

Tags

Media interactive space, Media integrated exihibition, Digital installation, National Museum of China

Production Technology

In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space. We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface. We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.

Design Challenge

The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.

Project Duration

The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.

Operation Flow

Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people. Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.

Research

Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.

Inspiration

The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.

Image Credits

Digital Artist: Li Yazhou, Li Ke Photo Credits: Chen Xiyu Video: Wang Jiashuai

Project Overview

Secret Exhibition Merchandise Display Hall has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yuan JIANG，Chen SONG was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Secret Exhibition Merchandise Display Hall.

Yuan JIANG，Chen SONG Press Releases

Numerous press releases on Yuan JIANG，Chen SONG and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 2 press releases are available right now.

Revolutionizing Cultural Exhibition Spaces: SODA Unveils "Secret Exhibition" at National Museum of China

SODA's innovative "Secret Exhibition" at the National Museum of China redefines the cultural and creative exhibition hall, integrating modern digital art with traditional Chinese aesthetics to create an immersive experience for visitors. The project, led by Jiang Yuan and Song Chen, challenges the conventional display of cultural products, transforming the space into an interactive, media-integrated exhibition.

Yuan JIANG，Chen SONG Newsroom

Discover outstanding design and award-winning initiatives in the Yuan JIANG，Chen SONG Newsroom.