Sales Office for Serendipper Design
As the core exhibition place of the real estate sales center, designer transformed it into a different kind of art hall, using the Chinese Oriental fairy tales to deliver the spatial artistic concept, attempted to infuse a calming ambience into the space, to reflect an eastern sensibility and sense of historical reverence in the interior design. Familiar traditional elements in the form of abstracts, cracks, and transformations in collages in indoor elements, serving as a medium to guide the viewer and to provide space to talk on a spiritual level.
Download Press Kit № 131051
Download Press Kit № 131051 Sales Office for Serendipper Design by Lei Dong to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Discover our press releases for Zhongjiao Tianjun available in the following languages: English.
Access our collection of Zhongjiao Tianjun articles, ready for use and offered in languages: Arabic (Standard), Hindi, Dutch, Portuguese, Italian, German, Turkish, French, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English and Spanish.
Near the mountainous landscape of Jizhou, one of the northernmost districts of Tianjin in China, the designer has reinterpreted ancient Chinese folklore and fables into immersive installations and sculptures placed within a real estate exhibition space.
Classic of Mountains and Seas , Sales-office, Serendipper, Lei Dong, Tianjing
All furniture is custom designed, other main materials are solid wood, stone, metal, resin. A wall installation within the space replicates the texture of rocks piled up along the edge of the sea, highlighting the design scheme's adroit combination of material qualities. On the other hand, a separate wall installation within a more enclosed seating space echoes the rhythmic overlapping of fish scales, to create a strong visual focal point for the zone it decorates. To one side of the negotiation area is a micro-landscape installation consisting of a small table, decorated with wheat to represent the harvest. On the wall behind it is a textured 3D-relief which emulates the mountainous terrain of Jizhou, serving as a tribute to Yu the Great's fabled taming of the floods.
An interactive mechanical art installation, dubbed Future Paddle, adorns the pitched ceiling of the lobby in the negotiation area. Resembling the skeletal form of a monster swimming the depths of an ocean, this element draws from mythical Chinese creatures called Kun-Peng, often depicted as massive hybrids of birds and fish, that are able to interchange between the capabilities of both classes of organisms. Suspended from the ceiling by means of wires, the device-consisting of ribbed, transparent elements-ebbs and weaves above the rows of seating in the lobby. The mechanical interactive art device, Future Paddle was among the most challenging aspects of the project, both in the early design stages and later on during its installation and debugging, the exact duration for which this dynamic device alternates between running and staying still, is controlled as per the time set in the operating program.
The project started in March 2021 and finished in June 2021 in Tianjing, China
There is a dynamic sculpture, titled the Blue Sea. Inspired by the story of Jingwei-a shipwrecked girl who was transformed into a bird upon her demise, the experimental artwork combines a bench featuring a gradient of blue and white hues, with a parabolic mass of twigs and pebbles erupting from one of its edges. As per the legend, Jingwei despised the Eastern Sea-the site of the shipwreck-to such an extent that the brave little bird decided to fill it up by carrying twigs and pebbles towards it each day. This tale has since become the source of the Chinese idiom Jingwei tries to fill the sea-an expression of unyielding determination in the face of insurmountable odds. The polished marble floor around the sculpture serves as a representation of the sea, with the reflections on its surface completing the visual narrative.
The practice of dredging holds special reverence in China, dating back to the 3rd Millennium BCE with the legend of Emperor Yu the Great. Founder of the Xia Dynasty, Yu is said to be the first ruler to implement systems of flood control in the country. Hence, by means of their mythologically-themed intervention, Serendipper Design attempted to infuse a calming ambience into the space, using soft, earthy tones and custom furniture design to reflect an eastern sensibility and sense of historical reverence in the interior design. Organised around a square courtyard, the exhibition space's main program areas comprise an enterprise exhibition hall, a negotiation area, a sand table exhibition area, and an activity space for children.
The practice of dredging holds special reverence in China, dating back to the 3rd Millennium BCE with the legend of Emperor Yu the Great. Yu is said to be the first ruler to implement systems of flood control in the country. By means of the mythologically-themed intervention, we attempted to infuse a calming ambience into the space, using soft, earthy tones and custom furniture design to reflect an eastern sensibility and sense of historical reverence in the interior design.
Photos by Sean
Zhongjiao Tianjun Sales Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Lei Dong was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Zhongjiao Tianjun Sales Office.
Journalists and media members can enrich their content with our press releases on Lei Dong, available for free use. Unlock 1 press releases now, directly accessible to journalists.
Lei Dong's latest project, Zhongjiao Tianjun, draws inspiration from ancient Chinese folklore and fables, infusing a calming ambience into the sales office space in Tianjin, China, reflecting an eastern sensibility and historical reverence.
Explore Lei Dong Newsroom to uncover award-winning design projects and more.
Sales Office for Zhenro Group
Sales Office for Jinke Real Estate Group
Sales Office for Z.POWER INTERIOR DESIGN
Sales Office for B·Y Design
Sales Office for Shanghai Wuyou Interior Design Engineering Co., Ltd
Sales Office for ECD
Sales Office for Z.POWER INTERIOR DESIGN
Sales Office for Shanghai Dayan Architectural Design Consulting Co., Ltd.
Sales Office for Matrix Design
Sales Office for Greed Lotus Design
Sales Office for SRD Design
Sales Office for ZHEJIANG SHINSUN REAL ESTATE
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Create a newsroom for direct access to journalists, making your designs easier to publish and feature.
Create Your Newsroom