Taicang Readzone
Bookstore for CHS Interior Design
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form. With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. Book walls and multi-directional door frames, look like concentrated urban street scenes, inviting readers to explore, with brand recognition.
Download Press Kit № 133333
Download Press Kit № 133333 Bookstore for CHS Interior Design by Cheng Yu Hsieh to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Taicang Readzone by Cheng Yu Hsieh
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Bookstore by Cheng Yu Hsieh
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Cheng Yu Hsieh Taicang Readzone
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Cheng Yu Hsieh Bookstore
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CHS Interior DesignBrand Logo
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Taicang Readzone Bookstore Press Releases
Our Taicang Readzone press releases are ready in languages: English, for your convenience.
Taicang Readzone Bookstore Media Articles
Utilize our prepared articles to feature Taicang Readzone, available in the languages: Spanish, English, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, French, Portuguese, Dutch, Hindi, Korean, German, Turkish and Arabic (Standard).
Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration. Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Overview
Taicang Readzone Bookstore has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Cheng Yu Hsieh.
Golden Recognition
Cheng Yu Hsieh was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Taicang Readzone Bookstore.
Cheng Yu Hsieh Press Releases
Discover Cheng Yu Hsieh's journey through our press releases, available for all press members and journalists to use without restrictions. 2 press releases are now available for immediate access by journalists.
Taicang Readzone Bookstore: A Theatrical Haven for Urban Readers
Cheng Yu Hsieh's Taicang Readzone Bookstore, a circular theater form bookstore, redefines urban reading culture with its innovative design, located in Taicang, China.
Cheng Yu Hsieh Newsroom
Find inspiration and award-winning creativity within the Cheng Yu Hsieh Newsroom.
