Absolut Lab
Gallery and Retail for Moneys Studio
The project was a pop-up store for Absolut. Through a community oriented strategy and a creative design, it brought a novel experience that blended art with retail. The spatial design was inspired by the Mobius Strip and the extension of mirror images in movie Inception. Low carbon and eco-friendly modular design was adopted to organize functional areas. The modules could be dismantled and re-combined, bringing infinite possibilities like Lego parts and forming a non-hierarchical Utopian space. All modules were prefabricated and installed with high efficiency, and were recyclable.
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Absolut Lab by Moneys Studio
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Gallery and Retail by Moneys Studio
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Moneys Studio Absolut Lab
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Moneys Studio Gallery and Retail
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Absolut Lab Gallery and Retail Press Releases
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Absolut Lab Gallery and Retail Media Articles
Ready for your features: articles on Absolut Lab in various languages, including Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, German, French, Portuguese, Dutch, Italian and English.
Unique Properties
ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Tags
Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology
The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge
Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging. In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Project Duration
The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow
The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Research
This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration
ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Image Credits
YKS
Project Overview
Absolut Lab Gallery and Retail has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Moneys Studio was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Absolut Lab Gallery and Retail.
Moneys Studio Press Releases
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Absolut Lab Unveils Innovative Experiential Store in Shanghai
ABSOLUT LAB, a global program of Sweden vodka brand Absolut, presents its first experiential store in Shanghai, China, showcasing a free and artistic lifestyle through a modular system, inspired by the Mobius Strip.
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