Ludwig Lives

Exhibition for Jörg Stauvermann Freier Kreativdirektor

Ludwig van Beethoven is alive? For sure! The exhibition Ludwig Lives! Beethoven in Pop on the occasion of the composer's 250th birthday shows where Beethoven still leaves his mark today. Or has left his mark? Whether in Hollywood films, in cabaret, or in daily life. Ludwig van Beethoven was sent into space to explain the world to other life forms. His music is played when the rubbish is collected in Taiwan. Comedians of all kinds have used his clichés. And he was the first musician to give a charity concert. This exhibition shows that and much more: Ludwig is alive.

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Beethoven in Pop by Jörg Stauvermann

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Exhibition by Jörg Stauvermann

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Jörg Stauvermann Beethoven in Pop

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Jörg Stauvermann Exhibition

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Ludwig Lives Exhibition Press Releases

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Unique Properties

With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.

Tags

Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum

Production Technology

The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.

Design Challenge

Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.

Project Duration

25 April 2021 - 03 October 2021 rock'n'popmuseum, Gronau/Germany

Operation Flow

The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present. Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.

Research

Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.

Inspiration

After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.

Image Credits

Main illustrations: Tobi Dahmen Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann All photos: Thorsten Schmidtkord

Project Overview

Ludwig Lives Exhibition has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Jörg Stauvermann was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ludwig Lives Exhibition.

Jörg Stauvermann Press Releases

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German Rock'n'Pop Museum Unveils "Ludwig Lives" Exhibition by Jörg Stauvermann

The German Rock'n'Pop Museum presents "Ludwig Lives," an exhibition by Jörg Stauvermann, showcasing Beethoven's enduring influence on pop culture. The exhibition runs from 25th April to 3rd October 2021 in Gronau, Germany.

Jörg Stauvermann Newsroom

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