Belina Zhang

Showroom Design for SHANGHAI BRANDER BRAND DESIGN., LTD

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Geneo by Belina Zhang

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Showroom Design by Belina Zhang

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Belina Zhang Geneo

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Belina Zhang Showroom Design

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SHANGHAI BRANDER BRAND DESIGN LTDBrand Logo

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Belina Zhang Showroom Design Press Releases

Our Belina Zhang press releases are ready in languages: English, for your convenience.

Belina Zhang Showroom Design Media Articles

Our Belina Zhang articles are prepped and available in these languages: Portuguese, Indonesian, Hindi, Spanish, English, Chinese (Mandarin), Italian, German, French, Dutch, Turkish, Korean, Arabic (Standard), Japanese and Russian, ready for your use.

Unique Properties

Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.

Tags

beauty, tech, nature, interior, branding

Production Technology

Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.

Design Challenge

Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.

Project Duration

Geneo’s physical store project Design commenced in October 2022 Construction commenced in December 2022 Store opened in mid-February 2023

Operation Flow

The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.

Research

The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.

Inspiration

In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.

Project Overview

Belina Zhang Showroom Design has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Belina Zhang.

Bronze Recognition

Belina Zhang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Belina Zhang Showroom Design.

Belina Zhang Press Releases

We provide a series of press releases on Belina Zhang that journalists and press members can freely incorporate into their narratives. Instantly access 1 press releases, available exclusively for journalists.

Introducing Geneo: A Tech-Infused Showroom Design by Belina Zhang

Belina Zhang unveils the innovative Geneo showroom, blending technology and nature to create a unique brand experience for visitors.

Belina Zhang Newsroom

Discover outstanding design and award-winning initiatives in the Belina Zhang Newsroom.