Arabica Riyadh Roastery
Cafe for no.10, NOMURA Co., Ltd.
This theater style cafe has a huge roasting machine, allowing visitors to enjoy the story of how coffee is made. The show's star, the roasting machine, is placed on a stage at the back of the store. A bean cellar, the symbol of Arabica, surrounds the back and enlivens the starring role. A kitchen counter is placed at the position of the orchestra pit, and the atrium above it allows the pleasant sound of the baristas to echo throughout the store. Sheer curtains are installed as partitions in the box seats, to accommodate Saudis concerned about the distance between men and women.
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Arabica Riyadh Roastery by No 10
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Cafe by No 10
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No 10 Arabica Riyadh Roastery
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No 10 Cafe
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no 10 NOMURA Co Ltd Brand Logo
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Unique Properties
Like a theatre, the floor is lowered in front of the stage, with upper-level seating around it, so that the main stage can be seen from most seats. The store offers a variety of spatial experiences, with varying ceiling heights, including a low, calm seating area and an open atrium. The entrance staircase is designed at a height that allows the stage to be seen from the outside, as in a theatre, to heighten the sense of anticipation and attract customers.
Tags
cafe, coffeeshop, Japanese, Japan, no__10, nomurakougeisha, ARABICA
Production Technology
While unified in white, the color of ARABICA’s stores, the space expresses a deep white by providing variations in texture, such as artificial marble, brick, perforated metal, and flat painted surfaces. The floor is made of top-coated epoxy resin to achieve a clean, white, seamless floor. Indirect lighting was added to the ceiling in the atrium through perforated metal to create a top-light-like illumination.
Design Challenge
The process of determining the viewpoints of each seating area was difficult. After verifying how the main stage would be presented from each seating area through drawings and renderings, the seating layout and the viewpoint height from each seat were determined. We also controlled the visibility inside and outside the store through the height difference by creating a staircase at the entrance and lowering only the area around the kitchen counter.
Project Duration
The project started with a site visit to Riyadh, Saudi Arabia, in April 2019. The design phase started immediately and was completed in November of the same year. Construction work started in October 2019 and was completed in May 2022. (It took a long time because of the Corona disaster.) The Store opened in May 2022.
Operation Flow
Variety of seats are available for various ways of enjoyment. Bench seats where you can watch the barista's performance right in front of you. Box seats on the ground floor where you can see the kitchen and the stage up close. On the first floor, box seats and counter seats are available for a bird's-eye view of the stage and kitchen. Seats for four near the window offers a cozy atmosphere with the sounds of the kitchen as background music.
Research
In order to make the cafe comfortable for Saudi Arabian people, we visited various local cafes and restaurants for research. Also, we interviewed franchise owners about the Saudi people and local culture. Based on the information obtained, we installed sheer curtains that take into account the distance between men and women, furniture shapes that make it easy to sit on, even in ethnic dress, and mirrors for personal grooming.
Inspiration
The store is a theatre-style cafe in a renovated warehouse of approx. 900 square meters, with a custom-built giant roasting machine as the star attraction. The roasting machine is placed on a stage at the back of the store, surrounded by ARABICA’s iconic bean cellar. A kitchen counter is installed in the position of the orchestra pit, and the atrium above allows the pleasant sound of the barista to echo throughout the store. Visitors can enjoy the story of making coffee with all five senses.
Project Overview
Arabica Riyadh Roastery Cafe has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit No.10.
Platinum Recognition
No.10 was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Arabica Riyadh Roastery Cafe.
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