Seoul Auction The Concierge
Interior Design for Seoul Auction
The Concierge at Seoul Auction redefines luxury retail through a minimalist space within a space concept. Seamlessly integrated into the gallery like lobby, it offers a serene, sophisticated environment where simplicity enhances the viewing experience. A large glass door and expansive window balance openness and discretion, while carefully placed artwork and floating shelves subtly guide visitors. By embracing the beauty of blank space, The Concierge elevates the perception of luxury, allowing the products to take center stage.
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Seoul Auction The Concierge by Hyunju Julia Lee
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Interior Design by Hyunju Julia Lee
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Hyunju Julia Lee Seoul Auction The Concierge
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Hyunju Julia Lee Interior Design
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Unique Properties
Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Tags
MinimalistInteriorDesign, RetailInteriorDesign
Production Technology
The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Design Challenge
One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Project Duration
This project started in May 1 and finished in June 3, in Seoul, Korea.
Operation Flow
The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Research
An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inspiration
The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Image Credits
Photographer: Teo
Project Overview
Seoul Auction The Concierge Interior Design has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Hyunju Julia Lee was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Seoul Auction The Concierge Interior Design.
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