Interior Design
Seoul Auction The Concierge

Interior Design for Seoul Auction

The Concierge at Seoul Auction redefines luxury retail through a minimalist space within a space concept. Seamlessly integrated into the gallery like lobby, it offers a serene, sophisticated environment where simplicity enhances the viewing experience. A large glass door and expansive window balance openness and discretion, while carefully placed artwork and floating shelves subtly guide visitors. By embracing the beauty of blank space, The Concierge elevates the perception of luxury, allowing the products to take center stage.

Hyunju Julia Lee 2025 Startup Bronze Press Kit № 164380

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Seoul Auction The Concierge  by Hyunju Julia Lee
Seoul Auction The Concierge by Hyunju Julia Lee

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Interior Design by Hyunju Julia Lee
Interior Design by Hyunju Julia Lee

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Hyunju Julia Lee Seoul Auction The Concierge
Hyunju Julia Lee Seoul Auction The Concierge

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Hyunju Julia Lee Interior Design
Hyunju Julia Lee Interior Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Hyunju Julia Lee Design Team Photo
Hyunju Julia Lee Design Team Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Seoul AuctionBrand Logo
Seoul AuctionBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Seoul Auction The Concierge Interior Design Press Releases

For Seoul Auction The Concierge, find press releases in a variety of languages: English.


Unique Properties

Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.

Tags

MinimalistInteriorDesign, RetailInteriorDesign

Production Technology

The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.

Design Challenge

One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.

Project Duration

This project started in May 1 and finished in June 3, in Seoul, Korea.

Operation Flow

The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.

Research

An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.

Inspiration

The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.

Image Credits

Photographer: Teo

Project Overview

Seoul Auction The Concierge Interior Design has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Hyunju Julia Lee Design Team Photo Award Logo
Bronze Recognition

Hyunju Julia Lee was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Seoul Auction The Concierge Interior Design.

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Hyunju Julia Lee Press Releases

Our press releases on Hyunju Julia Lee and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.


Seoul Auction The Concierge Wins Bronze at 2025 A' Design Awards for Minimalist Luxury Interior

Hyunju Julia Lee's "The Concierge" at Seoul Auction has been honored with the Bronze A' Design Award 2025, recognizing its innovative minimalist interior that redefines luxury retail through a serene, gallery-integrated space in Seoul, Korea, completed in June 2024.


Hyunju Julia Lee Design Team Photo
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