Auto Motion
Car Showroom for Shunsuke Ohe
A showroom where luxury cars are displayed and sold. Conference rooms, office, rest rooms, etc. are arranged around the circular exhibition space. The design of the ceiling is noteworthy. The ceiling is divided into two sections, a high section and a low section, and the high section is made by stacking thinly sliced panels, with indirect lighting at the joints between the panels creating a floating feeling. There is also a negotiation room that is seamlessly connected to the exhibition space, and it was designed with meticulous calculations to stimulate buyers' desire to purchase.
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Auto Motion by SHUNSUKE OHE
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Car Showroom by SHUNSUKE OHE
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SHUNSUKE OHE Auto Motion
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SHUNSUKE OHE Car Showroom
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Unique Properties
The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Tags
stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology
Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge
The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Project Duration
Project Duration : From September 2023 to January 2024 Project location : Kyoto(Japan)
Operation Flow
The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Research
It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration
This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Image Credits
Photograph: NANA TAJIMA by ToLoLo studio
Project Overview
Auto Motion Car Showroom has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
SHUNSUKE OHE was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Auto Motion Car Showroom.
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