Metoa Ginza
Showroom for Metoa Ginza
This is a space themed around the encounter between cutting-edge technology and people. Through the exhibits of each business, technology and art meet, and people meet those exhibits. People connect through the cafe, and a community is born. As these encounters continue to connect, they will remain in people's memories and give them a favorable impression of the facility. The two-layered honeycomb panels surrounding the elevator create a flower-like pattern when one of the honeycombs is rotated 90 degrees. This conveys the message that technology will connect to create a happier world.
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Metoa Ginza by Shigeru Kubota
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Showroom by Shigeru Kubota
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Shigeru Kubota Metoa Ginza
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Shigeru Kubota Showroom
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Metoa GinzaBrand Logo
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Shigeru Kubota Interview
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Metoa Ginza Showroom Press Releases
For Metoa Ginza, find press releases in a variety of languages: English.
Metoa Ginza Showroom Translations
Metoa Ginza in your language: we provide project translations across multiple languages: Showroom EN, חדר תצוגה HE, शोरूम HI, Kev Ua Haujlwm Tseem Ceeb: Chaw Tso Khoom Qhia (Showroom) HMN, Elsődleges funkció: Bemutatóterem HU, Frumhlutverk: Sýningarsalur IS, Ọrụ Bụ Isi: Ụlọ Ngosi Ngwaahịa IG, Fungsi Utama: Ruang Pamer ID, Príomhfheidhm: Seomra Taispeántais GA, Funzione Primaria: Showroom IT, ショールーム JA, Primary Function: Ruang Pameran JV, ಪ್ರಾಥಮಿಕ ಕಾರ್ಯ: ಶೋರೂಮ್ KN, Primary Function: Шоурум KK, បន្ទប់តាំងបង្ហាញ KM, Primary Function: Ahantu ho Kwerekana Ibicuruzwa RW, Primary Function: ژووری پیشانگا KU, Негизги функция: Шоурум KY, ໂຊລູມ LO, Locus Ostensionis LA, Galvenā funkcija: Izstāžu telpa LV, Pagrindinė funkcija: Salonas LT, Showroom LB, Примарна функција: Изложбен салон MK, Asa Fanehoana: Efitrano fampisehoana MG, Fungsi Utama: Ruang Pameran MS, ഷോറൂം ML, Primary Function: Showroom MT, Mahinga Matua: Whare Whakaaturanga MI, प्राथमिक कार्य: शोरूम MR, Үндсэн үүрэг: Үзэсгэлэнгийн танхим MN, प्राथमिक कार्य: शोरूम NE, Primary Function: Utstillingslokale NO, Primær funksjon: Utstillingslokale NB, Sala d'exposicion OC, ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ଶୋ'ରୁମ୍ OR, لومړنی فعالیت: نندارتون PS, نمایشگاه FA, Funkcja podstawowa: Salon wystawowy PL, Função Principal: Showroom PT, ਪ੍ਰਾਇਮਰੀ ਫੰਕਸ਼ਨ: ਸ਼ੋਅਰੂਮ PA, Rikuchina Wasi QU, Funcție principală: Showroom RO, Основная функция: Демонстрационный зал RU, Galuega Autu: Faaaliga Oloa SM, प्रदर्शनकक्षः SA, Primarna funkcija: Izložbeni prostor SR, Basa Rekutanga: Imba Yekuratidzira Zvigadzirwa SN, شو روم SD, ප්රාථමික කාර්යය: ප්රදර්ශනාගාරය SI, Primárna funkcia: Showroom SK, Primarna funkcija: Razstavni prostor SL, Hawlaha Aasaasiga ah: Bandhig-goob (Showroom) SO, Primary Function: Kamore ya Pontsho ST, Función Principal: Sala de exposición ES, Primary Function: Ruang Pameran SU, Kazi ya Msingi: Chumba cha Maonyesho SW, Primär funktion: Showroom SV, Pangunahing Gamit: Showroom TL, Функсияи асосӣ: Толори намоишӣ TG, ஷோரூம் TA, Төп функция: Күргәзмә залы TT, షోరూమ్ TE, ห้องแสดงสินค้า TH, མཛེས་སྟོན་ཁང་། BO, መርኣዪ ኣዳራሽ TI, Birincil İşlev: Sergi Salonu TR, Esasy Wezipe: Sergi zaly TK, Основна функція: Виставковий зал UK, شوروم UR, كۆرگەزمە زالى UG, Asosiy vazifa: Ko'rgazma zali UZ, Chức năng chính: Phòng trưng bày VI, Prif Swyddogaeth: Ystafell Arddangos CY, Primaire Funksje: Showroom FY, Umsebenzi Ophambili: Igumbi Lokubonisa XH, ווייַזזאַל YI, Iṣẹ́ Àkọ́kọ́: Yàrá Àfihàn YO, Umsebenzi Oyinhloko: Indlu Yokubukisa ZU, Primêre Funksie: Vertoonlokaal AF, Funksioni Parësor: Sallë ekspozimi SQ, ዋና ተግባር፡ የማሳያ አዳራሽ AM, صالة عرض AR, Առաջնային գործառույթ՝ Ցուցասրահ HY, প্ৰাথমিক কাৰ্য: শ্ব'ৰুম AS, Əsas Funksiya: Nümayiş salonu AZ, Lehen funtzioa: Erakusleku-aretoa EU, Асноўная функцыя: Выставачная зала BE, শোরুম BN, Primarna funkcija: Izložbeni prostor BS, Основна функция: Шоурум BG, ပြခန်း MY, Funció principal: Sala d'exposicions CA, Nag-unang Gimbuhaton: Showroom CEB, Ntchito Yayikulu: Malo Owonetsera Zinthu NY, 陳列室 ZY, Funzione Primaria: Salone d'esposizione CO, Primarna funkcija: Izložbeni prostor HR, Primární funkce: Showroom CS, Primær funktion: Showroom DA, Primaire functie: Toonzaal NL, Ĉefa Funkcio: Ekspoziciejo EO, Esmane funktsioon: Esitlussaal ET, Ensisijainen käyttötarkoitus: Esittelytila FI, Fonction principale : Salle d'exposition FR, Príomhfheidhm: Seomra Taispeántais GD, Función principal: Sala de exposicións GL, გამოფენის დარბაზი KA, Primärfunktion: Showroom DE, Εκθεσιακός Χώρος EL, Ñeñuvãha: Showroom GN, શોરૂમ GU, Fonksyon Prensipal: Espas Ekspozisyon HT, Aikin Farko: Ɗakin Baje-koli HA, Hana Nui: Keʻena Hōʻikeʻike HAW, 展厅 ZH, 쇼룸 KO.
Metoa Ginza Showroom Media Articles
Our articles on Metoa Ginza, prepared for immediate use, are offered in several languages, including Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian, Spanish, English, French, Italian, German, Chinese (Mandarin), Dutch, Hindi and Portuguese.
Unique Properties
Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
Tags
Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
Production Technology
In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
Design Challenge
The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
Project Duration
This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
Operation Flow
Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
Research
Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
Inspiration
A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
Project Overview
Metoa Ginza Showroom has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Shigeru Kubota.
Silver Recognition
Shigeru Kubota was recognized with the coveted Silver A' Design Award in 2026, a testament to excellence of their work Metoa Ginza Showroom.
Shigeru Kubota Press Releases
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Metoa Ginza Showroom by Shigeru Kubota Wins Silver A' Design Award for Innovative Community Space
Tokyo's Metoa Ginza, designed by Shigeru Kubota, has been honored with the Silver A' Design Award 2026 for its groundbreaking integration of Mitsubishi Electric's technologies and community engagement, blending art, innovation, and hospitality in a vibrant three-floor showroom and cafe that has welcomed over six million visitors since its 2016 opening.
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