Echo Oriental

Showroom for Extended Play Lab

Echo Oriental is a design reinterprets traditional Chinese cosmology through a contemporary architectural lens. A central double height sand table area serves as the heart of the project, positioned beneath a celestial stretch ceiling that symbolizes the sky over a square floor plan. A signature golden vaulted ceiling with leaf embossing adds tactile richness, while a palette of green marble and warm wood facilitates a sensory dialogue. The spatial choreography utilizes compression and release to guide visitors through a progressive ritual of thresholds.

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Echo Oriental by Xiyao Wang

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Showroom by Xiyao Wang

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Xiyao Wang Echo Oriental

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Xiyao Wang Showroom

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Xiyao Wang Designer Portrait Photo

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Extended Play LabBrand Logo

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Unique Properties

Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.

Tags

Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.

Production Technology

Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop

Design Challenge

The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.

Project Duration

Project finished in February 2026, and is located in Longgang, Wenzhou, China

Operation Flow

The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.

Research

This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.

Inspiration

The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.

Image Credits

All Renderings by Xiyao Wang

Project Overview

Echo Oriental Showroom has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiyao Wang was recognized with the coveted Silver A' Design Award in 2026, a testament to excellence of their work Echo Oriental Showroom.

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