'Decade The Love' by Yong Zhang: Innovation in Coffee House

Decade The Love

Coffee House for Touch Design

The left and right sides of the glass door entrance are designed to display old records on the wall, which highlights the owner's taste and also reflects the theme culture of the cafe's music review. Next to the door, the sculpture holds a tray, which holds customized coffee cups and surrounding products, highlights the theme culture of the coffee shop. As a transition between the indoor and outdoor conversion of the sunken space and the entrance space, the second linear light separates the open and wrapped space, redefining the relationship between the interior of the space.

Yong Zhang 2020 Professional Bronze Press Kit № 94497

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Decade The Love by Yong Zhang

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Coffee House by Yong Zhang

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Yong Zhang Decade The Love

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Yong Zhang Coffee House

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Decade The Love Coffee House Press Releases

Press releases for Decade The Love are now accessible in these languages: English.

Decade The Love Coffee House Media Articles

Explore our ready-to-use articles on Decade The Love, available in multiple languages: Italian, German, Spanish, Japanese, Russian, Hindi, French, Portuguese, English, Turkish, Arabic (Standard), Indonesian, Korean and Chinese (Mandarin), for your feature stories.

Unique Properties

Under the cloak of rapid urban development, people are good at hiding in reinforced concrete buildings, trying to obtain psychological security in concrete wrapping. This Decade Cafe, created by Touch Design, is the first coffee shop in Tianjin to advocate a slow lifestyle with music criticism, music culture and fashionable peripheral products. It tries to depict the island of ideals and soft hearts in the current impetuous and fast fast-food life.

Production Technology

This case takes the classic and pure white orange terrazzo as the overall visual output focus, creating the simple and transparent effect through the large glass window and the customized white minimalist door, introducing abundant light for the narrow and long space, and at the same time, people can get a first glimpse of the internal space level.

Design Challenge

Limited by the structure of the house, designers are constantly thinking about how to make such a narrow and dark street shop into a unique cafe, and through their design to maximize the benefits for the owners. For this reason, the designers keep part of the old top and paint it white. The following heavy design allows customers to step into the core area of the cafe gradually, while adding a sense of love and ceremony for coffee.

Project Duration

The project started in April 2019 in Tianjin and finished in August 2019 in Tianjin.

Operation Flow

The dessert cabinet and bar are completely transparent, allowing a glance at the grinding, extraction, coffee shape and production process. The concise and delicate modelling sets off the products with a low-key attitude, making people focus their vision on coffee and dessert, deducing a very pure modernist style.

Research

Many people say that the this cafe is like a treasure waiting for music and coffee lovers to open. Mr. Ding, one of the principals of Decade Cafe, has collected more than 30000 old records and various rare record posters, he joked with us which can be changed into a villa if all of them are sold. Therefore, we hope to integrate coffee and culture, art and music through design, with such a unique gift to carry the dreams of two clients.

Inspiration

In the dimension of infinite extension of time and space, the interpretation of decade is no longer a short "ten years", but has been endowed with more beautiful meanings. In the city full of vigilance and alienation, the music, coffee, art and reading all merge and react to each other in this decade, forming a new form, and ultimately depicting the utopia of beauty and romance in people's hearts.

Image Credits

Image #1: Photographer Yuhua Kou, Entrance, 2019. Image #2: Photographer Yuhua Kou, Record Wall, 2019. Image #3: Photographer Yuhua Kou, Single Customer Area, 2019. Image #4: Photographer Yuhua Kou, Dessert Cabinet and Bar, 2019. Image #5: Photographer Yuhua Kou, Multi Seat Area, 2019.

Project Overview

Decade The Love Coffee House has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yong Zhang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Decade The Love Coffee House.

Yong Zhang Press Releases

We provide a series of press releases on Yong Zhang that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 4 press releases for journalists.

Decade The Love: A Unique Coffee House Design by Yong Zhang

Touch Design's Yong Zhang unveils Decade The Love, a coffee house in Tianjin, China, blending music, art, and coffee to create a utopia of beauty and romance.

Yong Zhang Newsroom

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