Rotass Haute Joallerie Chongqing
Store for Yao Xiaobing Design Studio
This is a renovation project of a two-story commercial street structure shop. The first floor hall tells the aesthetic idea of custom jewelry through gypsum sculpture. The copper steps and mirrored roofs give this particular space an upward force. The overhead sandwich area is not only the extension of space, but also the VIP reception space. The cutting wall of the corridor makes people feel like they are shuttling in diamonds. The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers.
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Download Press Kit № 95560 Store for Yao Xiaobing Design Studio by Xiaobing Yao to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Rotass Haute Joallerie by Xiaobing Yao
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Store by Xiaobing Yao
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Xiaobing Yao Rotass Haute Joallerie
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Xiaobing Yao Store
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Yao Xiaobing Design StudioBrand Logo
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Rotass Haute Joallerie Chongqing Store Press Releases
Press releases for Rotass Haute Joallerie Chongqing are now accessible in these languages: English.
Rotass Haute Joallerie Chongqing Store Media Articles
Explore our ready-to-use articles on Rotass Haute Joallerie Chongqing, available in multiple languages: Hindi, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Italian, Indonesian, German, Dutch, French, Portuguese, Japanese, Russian, Spanish and English, for your feature stories.
Unique Properties
This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Tags
Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology
The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge
The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Project Duration
The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow
The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Research
At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration
The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Image Credits
Image #1: Photographer Qiang Dou, Exhibition Hall, 2019. Image #2: Photographer Qiang Dou, The Reception Desk, 2019. Image #3: Photographer Qiang Dou, Corridor, 2019. Image #4: Photographer Qiang Dou, Stairs, 2019. Image #5: Photographer Qiang Dou, Details, 2019.
Project Overview
Rotass Haute Joallerie Chongqing Store has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Xiaobing Yao was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work Rotass Haute Joallerie Chongqing Store.
Xiaobing Yao Press Releases
Attention press members and journalists: We offer a collection of press releases on Xiaobing Yao and their notable work, available for your unrestricted use. Available now: 9 press releases ready for immediate access by journalists.
Rotass Haute Joallerie Chongqing Unveils Exquisite Store Renovation by Xiaobing Yao
Renowned designer Xiaobing Yao transforms a two-story commercial street structure into a symbol of love and art in Chongqing
Xiaobing Yao Newsroom
Xiaobing Yao Newsroom is your gateway to exploring acclaimed design and award-winning works.
