Lamborghini Exhibition Center
Exhibition Center for Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd
Determined proportions, clear contours, precise lines and pure surfaces are DNA characteristics of design reduced to its very essence. It works tirelessly pushing the envelope and evolving the company’s corporate culture, creating a series of dream sports vehicles, and at the same time, creating a completely new type of architectural landmark.
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Lamborghini Zhengzhou by Chuan Wang
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Exhibition Center by Chuan Wang
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Chuan Wang Lamborghini Zhengzhou
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Chuan Wang Design Team Photo
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Automobili Lamborghini S p A Zhengzhou Zhongyue Lamborghini Trading Co LtdBrand Logo
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Chuan Wang Interview
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Lamborghini Exhibition Center Exhibition Center Press Releases
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Lamborghini Exhibition Center Exhibition Center Media Articles
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Unique Properties
This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Tags
exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology
The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge
The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Project Duration
The project finished in 2019 in Zhengzhou, China.
Operation Flow
Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Research
Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration
The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Image Credits
Image #1,2,3,4,5: Xia Zhi
Project Overview
Lamborghini Exhibition Center Exhibition Center has been a Iron winner in the Architecture, Building and Structure Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chuan Wang was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Lamborghini Exhibition Center Exhibition Center.
Chuan Wang Press Releases
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Lamborghini Exhibition Center Unveiled in Zhengzhou, China
Chuan Wang's Lamborghini Exhibition Center, a New Architectural Landmark, Completed in 2019
Chuan Wang Newsroom
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