Boxes
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The layout and structural decoration of the entire space are based on the separation and extraction of square and circular elements in geometry, and then integrate with points, lines and surfaces to form a new combination, thus forming a three-dimensional aesthetic that combines virtual and real retail space. The partition wall forms space of wandering and interspersing. The raised part of the ground, in addition to meeting the functional space division, is also given more possibilities of stacking, display, leisure and so on.
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Boxes Shop Press Releases
Press releases tailored for Boxes are available in the languages: English.
Boxes Shop Media Articles
Explore our ready-to-use articles on Boxes, available in multiple languages: Japanese, Russian, Chinese (Mandarin), German, Portuguese, Italian, English, Spanish, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, French and Dutch, for your feature stories.
Unique Properties
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Tags
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Project Duration
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Research
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Image Credits
Image #1: Photographer Emma Zhu, Boxes, 2020. Image #2: Photographer Emma Zhu, Boxes, 2020. Image #3: Photographer Emma Zhu, Boxes, 2020. Image #4: Photographer Emma Zhu, Boxes, 2020. Image #5: Photographer Emma Zhu, Boxes, 2020.
Project Overview
Boxes Shop has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Ao Design was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Boxes Shop.
Ao Design Press Releases
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Introducing "Boxes" - A High-End Children's Clothing Retail Space in Nanjing
Ao Design Unveils Innovative Retail Space in Nanjing's Gulou District
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