Cosmetea Pop Up
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The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked designers to convert it into a pop-up for retailing and exhibition purposes. Cosmetea is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
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Cosmetea Pop Up by Lina Chen Yiting Ma
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Lina Chen Yiting Ma Cosmetea Pop Up
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Cosmetea Pop Up Shop Press Releases
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Cosmetea Pop Up Shop Media Articles
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Unique Properties
Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea. Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Tags
Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology
The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge
How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Project Duration
Location: Shanghai, China Completion time: the end of 2019
Operation Flow
The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Research
The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration
Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites. COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Image Credits
Raitt Liu
Project Overview
Cosmetea Pop Up Shop has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Lina Chen, Yiting Ma was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Cosmetea Pop Up Shop.
Lina Chen, Yiting Ma Press Releases
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Cosmetea Pop Up Redefines Beauty with Tea-Infused Design
Shanghai, China - Nax Architects unveils the innovative transformation of a former steamed dumpling shop into an immersive retail and exhibition pop-up shop for Cosmetea, a groundbreaking tea cosmetics brand.
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