Smart City
Exhibition Design for Promarket Group
Smart City is an exhibition design created for an international municipal innovation exhibition and conference held in Tel Aviv, Israel. The design covers 3000 square meters and includes a registration hall, a VIP lounge, business meeting rooms, conference stages and a gala venue. The concept is based on a vertical city rising above an increasingly urbanized world. Hanging and geometric elements are made of aluminum, plexiglass and mesh to keep the weight low. Printed carpets, light boxes and greenery installations complete the setting.
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Smart City by Michele Berdugo
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Exhibition Design by Michele Berdugo
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Michele Berdugo Smart City
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Michele Berdugo Exhibition Design
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Michele Berdugo Interview
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Smart City Exhibition Design Press Releases
Access press releases crafted for Smart City in these languages: English.
Smart City Exhibition Design Translations
Delighted to offer translations for Smart City projects in a variety of languages: प्रदर्शनी डिज़ाइन HI, প্রদর্শনী ডিজাইন BN, Дизайн выставочного пространства RU, \1نمائشی ڈیزائن UR, Desain Pameran ID, Ausstellungsdesign DE, Sergi Tasarımı TR, Exhibition Design EN, 展览设计 ZH, Diseño de exposición ES, # تصميم معارض AR, Design d'exposition FR, Design de Exposição PT, 展示デザイン JA, 전시 디자인 KO, Progettazione di Allestimenti Espositivi IT, ການອອກແບບງານວາງສະແດງ LO, Utstillingsdesign NO, Thiết Kế Triển Lãm VI, Te Hoahoa Whakaaturanga MI, uYilo loMboniso XH, Techapyrã Mba'apo Rehegua Jehechauka GN, نمائش ڊيزائن SD, طراحی نمایشگاه FA, Kiállítási design HU, Cuncezzione d'Esposizione CO, Dizajn Ekspozite SQ, Dealbhadh Taisbeanaidh GD, Disenyo sa Eksibisyon CEB, ප්රදර්ශන නිර්මාණය SI, Projekt Wystawy PL, Rikuchiy Ruwaypa Diseñon QU, Utställningsdesign SV, საგამოფენო დიზაინი KA, Designatio Expositionis LA, Udstillingsdesign DA, Parodos dizainas LT, Dyluniad Arddangosfa CY, प्रदर्शनी-अभिकल्पनम् SA, Disseny d'Exposicion OC, كۆرگەزمە لايىھىسى UG, Design Expozițional RO, Күргәзмә дизайны TT, Razstavno oblikovanje SL, Тарҳрезии Намоишгоҳ TG, Дизајн на изложба MK, Dizajn izložbe SR, ပြပွဲဒီဇိုင်း MY, འགྲེམས་སྟོན་འཆར་འགོད། BO, ਪ੍ਰਦਰਸ਼ਨੀ ਡਿਜ਼ਾਈਨ PA, Nhazi Ihe Ngosi IG, Àgbékalẹ̀ Ìṣàfihàn YO, Tentoonstellingsontwerp NL, Үзэсгэлэнгийн дизайн MN, Ukuklama Kombukiso ZU, የኤግዚቢሽን ዲዛይን AM, Dizajn izložbe BS, ការរចនាពិព័រណ៍ KM, Dizajn výstavy SK, Famolavolana Fampirantiana MG, Ցուցահանդեսի դիզայն HY, Дизайн виставки UK, Ausstellungsdesign LB, Disinn ta' Wirja MT, Desain Pameran JV, Disenyo ng Eksibisyon TL, Deseño de Exposición GL, પ્રદર્શન ડિઝાઇન GU, Ekspozicia Dezajno EO, Zane-zanen Baje Koli HA, Reka Bentuk Pameran MS, Izstādes dizains LV, Disseny d'Exposició CA, Дызайн выставы BE, Näyttelysuunnittelu FI, Dizajn izložbe HR, Eksposysjeûntwerp FY, கண்காட்சி வடிவமைப்பு TA, 展覽設計 ZY, प्रदर्शनी डिजाइन NE, Sýningarhönnun IS, دیزاینی پێشانگا KU, Moralo oa Pontšo ST, د نندارتون ډیزاین PS, Hoʻolālā Hōʻikeʻike HAW, Көрме дизайны KK, Konsepsyon Ekspozisyon HT, Utstillingsdesign NB, প্ৰদৰ্শনী ডিজাইন AS, എക്സിബിഷൻ ഡിസൈൻ ML, Faʻataʻitaʻiga o Faʻaaliga SM, प्रदर्शन डिझाइन MR, Usanifu wa Maonyesho SW, Uitstallingsontwerp AF, Výstavní design CS, Kev Tsim Qauv Chaw Nthuav Qhia HMN, עיצוב תערוכה HE, Sərgi Dizaynı AZ, Sergi dizaýny TK, Desain Éksibisi SU, Erakusketa Diseinua EU, Көргөзмө дизайны KY, Dhizaini yeChiratidziro SN, Naqshadeynta Bandhigga SO, ప్రదర్శన రూపకల్పన TE, Изложбен дизайн BG, Dearadh Taispeántais GA, Näitusedisain ET, ପ୍ରଦର୍ଶନୀ ଡିଜାଇନ୍ OR, Kapangidwe ka Chiwonetsero NY, Igishushanyo cy'Imurikagurisha RW, Ko'rgazma dizayni UZ, Σχεδιασμός Έκθεσης EL, การออกแบบนิทรรศการ TH, ናይ ምርኢት ዲዛይን TI, ಪ್ರದರ್ಶನ ವಿನ್ಯಾಸ KN, אויסשטעלונג דיזיין YI.
Smart City Exhibition Design Media Articles
Our Smart City articles are prepped and available in these languages: English, Italian, French, Portuguese, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Spanish, German, Hindi, Turkish, Arabic (Standard) and Dutch, ready for your use.
Unique Properties
The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc. The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city. The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
Tags
fair, exhibition, installation, designer, organizer, smartcity, trade
Production Technology
In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
Design Challenge
The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
Project Duration
The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
Operation Flow
The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space. The second floor was reachable from the welcome hall.
Research
The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc. The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
Inspiration
Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow. Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
Image Credits
Image #1: Marvin Chicheportiche, MUNIEXPO, 2020 Image #2: Marvin Chicheportiche, MUNIEXPO, 2020 Image #3: Marvin Chicheportiche, MUNIEXPO, 2020 Image #4: Gadi Siera, MUNIEXPO, 2020 Image #5: Marvin Chicheportiche, MUNIEXPO, 2020
Project Overview
Smart City Exhibition Design has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Michele Berdugo was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Smart City Exhibition Design.
Michele Berdugo Press Releases
Access a rich repository of press releases on Michele Berdugo, offered to press and media professionals for unrestricted use in their stories. Journalists can access 1 press releases immediately, ready for your use.
Smart City Exhibition Design Unveiled by Michele Berdugo at MUNIEXPO
Renowned designer Michele Berdugo introduces an innovative exhibition design concept at MUNIEXPO, showcasing the city of tomorrow, on February 18, 2020, in Tel Aviv, Israel.
Michele Berdugo Newsroom
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