Neobio
Family Park for PIG DESIGN
Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned Ndb Design Studio to conceive a showroom and experiential space. The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 10m2 space into a place with attitudes and full of impromptu surprises. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
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Family Park by PIG DESIGN
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Neobio Family Park Press Releases
Press releases for Neobio are now accessible in these languages: English.
Neobio Family Park Media Articles
Access our collection of Neobio articles, ready for use and offered in languages: Dutch, Indonesian, Turkish, Korean, Spanish, Italian, German, French, Portuguese, Hindi, Arabic (Standard), Japanese, Russian, Chinese (Mandarin) and English.
Unique Properties
The city is a system of intertwined networks within a limited area, meticulously interlocking and overlapping and dispersed. As history advances and cities expand, the form of architecture is changing. Early architecture served religion, power and wealth, and elites. Today the form of architecture and the objects it serves are changing, more diversified, subdivided, with the gradually-blurring functional boundaries, and the constantly-changing subjects of application.
Tags
PIG DESIGN, Family Park, Parent-child Play Area, NEOBIO in Shenzhen, Li Wenqiang
Production Technology
Main Materials: Ceramic Tile, Aluminum, Terrazzo, Stainless Stone, Wallpaper, Acrylic, Leather, Carpet, Metallic Paint
Design Challenge
The original building facade was formed by framed glass structure. It was hard to install one sheet of aluminum on the facade with a height of 15m and an area of 500sqm, for the lack of fulcrums to support the structure. The building reveals an arc-shaped image, and its original boundary could not be broken, hence posing a big challenge to structural calculations and construction process.
Project Duration
Started in 2020.3 Finished in August 2020 Location: One Avenue, Futian District, Shenzhen, China
Operation Flow
The 7m high pacifier symbol centered on the front of the building alludes to the spatial core of the growth of juvenile form. The semi-circular arc of the entrance and the reverse semi-circular arc above form an upward growth trend in terms of visual dynamics, The outdoor space is a set of installations. This set of cellular water droplets foreboding cellular reproduction, duplication and division of the vitality of life.
Research
By looking for the position of the original architectural periphery beams and non-glass surfaces for firefighting ventilation where metal grilles can be opened, the design team found that there are structural supporting beams and columns inside the grilles. Based on these fulcrums, they created steel frames and attached them to the structures, thus ensuring good stability and effectively avoiding going beyond the architectural boundary.
Inspiration
The project is located in Futian District, Shenzhen. The 7m high teat symbol at the center of the front facade represents the growth of children, which is the core of the space. The arc-shaped entrance and the reversed arc above creates a strong visual effect of growing upwards, leading kids to a free "kingdom" in the city. A set of installations is arranged in the outdoor space, and the shapes mimic the growth, variation and division of cells and echo the building.
Image Credits
SFAP
Project Overview
Neobio Family Park has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
PIG DESIGN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Neobio Family Park.
PIG DESIGN Press Releases
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NEOBIO Family Park: A Unique Urban Oasis for Children in Shenzhen
PIG DESIGN unveils NEOBIO, a groundbreaking Family Park in Futian District, Shenzhen, designed to inspire and nurture the growth of children in an urban setting.
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