Eataly Ginza
Restaurant for EATALY Asia Pacific, LTD.
Eataly Ginza was planned on the 6th floor of Ginza Six, a facility located in one of Tokyo's most prestigious commercial districts. The floor is occupied by Tsutaya Bookstore, well-known as the large bookstores in Japan, and was designed based on the concept of a back alley. The concept of Eataly is Eataly Garden, and it is planned to be integrated so that a rich Garden spreads beyond the alleyway. The design of the space is based on a collection of small stores reminiscent of a garden so that visitors to Eataly can spend their time comfortably.
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Download Press Kit № 136882 Restaurant for EATALY Asia Pacific, LTD. by Uds Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Eataly Ginza by Uds Ltd
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Eataly Ginza Restaurant Press Releases
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Eataly Ginza Restaurant Media Articles
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Unique Properties
"Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Tags
Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Production Technology
The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Design Challenge
Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Project Duration
It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Operation Flow
Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park. The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto. Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Research
By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration
Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza. Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore". This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests. Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway. The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way. The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Image Credits
#1: Photographer Nacasa & Partners Inc. , 2021 #2: Photographer Nacasa & Partners Inc. , 2021 #3: Photographer Nacasa & Partners Inc. , 2021 #4: Photographer Nacasa & Partners Inc. , 2021 #5: Photographer Nacasa & Partners Inc. , 2021
Project Overview
Eataly Ginza Restaurant has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Uds Ltd. was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Eataly Ginza Restaurant.
Uds Ltd. Press Releases
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Eataly Ginza: A Lush Italian Dining Experience in Tokyo's Ginza Six
Eataly Ginza, a vibrant 1000 square meter restaurant, bar, market, and cafe, opened on the 6th floor of Ginza Six, Tokyo's prestigious commercial district, on August 25, 2021. The design integrates the concept of "Eataly Garden" with Tsutaya Bookstore, creating a unique and inviting space for visitors.
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