China Merchants
Bank Store Identity for China Merchants Bank
With its unique design, China Merchants Bank 3.0 Plus icombines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area, making it a place for daily socializing and leisure, rather than just trading. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style.
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China Merchants by Shenzhen Scene Aesthetic Design Co Ltd
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Bank Store Identity by Shenzhen Scene Aesthetic Design Co Ltd
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Shenzhen Scene Aesthetic Design Co Ltd China Merchants
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Shenzhen Scene Aesthetic Design Co Ltd Bank Store Identity
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China Merchants BankBrand Logo
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China Merchants Bank Store Identity Press Releases
Explore press materials for China Merchants, available in languages such as English.
China Merchants Bank Store Identity Media Articles
We provide articles ready for publication on China Merchants, offered in several languages: Japanese, Russian, Hindi, Chinese (Mandarin), Spanish, Korean, English, German, Portuguese, Turkish, Arabic (Standard), Indonesian, Italian, French and Dutch.
Unique Properties
This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Tags
Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology
Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge
The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Project Duration
The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow
The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Research
Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration
In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Overview
China Merchants Bank Store Identity has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Shenzhen Scene Aesthetic Design Co., Ltd.
Iron Recognition
Shenzhen Scene Aesthetic Design Co., Ltd was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work China Merchants Bank Store Identity.
Shenzhen Scene Aesthetic Design Co., Ltd Press Releases
Discover Shenzhen Scene Aesthetic Design Co., Ltd's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 3 press releases for journalists.
China Merchants Bank Unveils Futuristic Bank Store Identity Designed by Shenzhen Scene Aesthetic Design Co., Ltd
Shenzhen Scene Aesthetic Design Co., Ltd introduces a modernized branch for China Merchants Bank, themed on technology and humanity, aiming to revolutionize the banking experience.
Shenzhen Scene Aesthetic Design Co., Ltd Newsroom
Find inspiration and award-winning creativity within the Shenzhen Scene Aesthetic Design Co., Ltd Newsroom.
