Bank Of Shanghai Flagship Store
Retail Commercial Space for Bank of Shanghai
As a flagship branch of Bank of Shanghai located on Beijing's Financial Street, this project achieves comprehensive functionality, simplifies process of traditional services and establishes a fair and rigorous corporate image through its innovative layout and design ideas. A touch of local elements enriches its cultural connotation, conveying the brand values and improving customer experience with a visual expression that balances history and modernity.
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Bank Of Shanghai Flagship Store by Shenzhen Scene Aesthetic Design Co Ltd
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Retail Commercial Space by Shenzhen Scene Aesthetic Design Co Ltd
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Shenzhen Scene Aesthetic Design Co Ltd Bank Of Shanghai Flagship Store
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Shenzhen Scene Aesthetic Design Co Ltd Retail Commercial Space
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Bank Of Shanghai Flagship Store Retail Commercial Space Press Releases
Explore press materials for Bank Of Shanghai Flagship Store, available in languages such as English.
Bank Of Shanghai Flagship Store Retail Commercial Space Media Articles
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Unique Properties
This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication. private talk or negotiation.
Tags
modular, function-based layout, Haipai culture, flagship bank branch
Production Technology
Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust. The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Design Challenge
The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Project Duration
The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Operation Flow
The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Research
As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiration
As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Project Overview
Bank Of Shanghai Flagship Store Retail Commercial Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Shenzhen Scene Aesthetic Design Co., Ltd.
Silver Recognition
Shenzhen Scene Aesthetic Design Co., Ltd was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Bank Of Shanghai Flagship Store Retail Commercial Space.
Shenzhen Scene Aesthetic Design Co., Ltd Press Releases
Discover Shenzhen Scene Aesthetic Design Co., Ltd's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 3 press releases immediately, ready for your use.
Bank Of Shanghai Flagship Store Unveils Avantgarde Haipai Culture-Inspired Design
Shenzhen Scene Aesthetic Design Co., Ltd introduces a modern minimalist approach to the flagship branch, integrating Haipai culture for a harmonious juxtaposition of history and modernity, conveying brand values subtly.
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