Tick Tock

Watch Gallery for Sara Golzarroshan and Omid Majdtaheri

The design of Tick Tock Watch Gallery located in Yazd, Iran, in a small space with an emphasis on a simple, low-cost, and modern visual effect, was a special experience. This gallery is the narrator of a game that ceased in time. The primary concept has been inspired by the Tetris game. Shapes that are placed on top of each other create random shapes. Unlike the game, here, boxes with the same dimensions, but a change in their directions, are put together, and that can change their function: Like changing the hands of the clock within the day, which leads to a change in the function of users.

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Tick Tock by Sara Golzarroshan and Omid Majdtaheri

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Watch Gallery by Sara Golzarroshan and Omid Majdtaheri

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Sara Golzarroshan and Omid Majdtaheri Tick Tock

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Sara Golzarroshan and Omid Majdtaheri Watch Gallery

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Sara Golzarroshan and Omid Majdtaheri Design Team Photo

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Tick Tock Watch Gallery Press Releases

Discover our press releases for Tick Tock available in the following languages: English.

Tick Tock Watch Gallery Media Articles

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Unique Properties

The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.

Tags

Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd

Production Technology

This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.

Design Challenge

In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.

Project Duration

Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.

Operation Flow

This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.

Research

During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.

Inspiration

The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.

Image Credits

Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022. Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022. Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022. Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022. Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

Project Overview

Tick Tock Watch Gallery has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Sara Golzarroshan and Omid Majdtaheri was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Tick Tock Watch Gallery.

Sara Golzarroshan and Omid Majdtaheri Press Releases

Explore the world of Sara Golzarroshan and Omid Majdtaheri through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 1 press releases.

Tick Tock: A Conceptual Watch Gallery in Yazd

Sara Golzarroshan unveils Tick Tock, a futuristic watch gallery in Yazd, Iran, inspired by the Tetris game and traditional architecture

Sara Golzarroshan and Omid Majdtaheri Newsroom

Explore Sara Golzarroshan and Omid Majdtaheri Newsroom to uncover award-winning design projects and more.