'Tick Tock' by Sara Golzarroshan: Innovation in Watch Gallery

Tick Tock

Watch Gallery for Sara Golzarroshan

The design of Tick Tock Watch Gallery located in Yazd, Iran, in a small space with an emphasis on a simple, low-cost, and modern visual effect, was a special experience. This gallery is the narrator of a game that ceased in time. The primary concept has been inspired by the Tetris game. Shapes that are placed on top of each other create random shapes. Unlike the game, here, boxes with the same dimensions, but a change in their directions, are put together, and that can change their function: Like changing the hands of the clock within the day, which leads to a change in the function of users.

Sara Golzarroshan 2023 Partnership Silver Press Kit № 148858

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Download Press Kit № 148858 Watch Gallery for Sara Golzarroshan by Sara Golzarroshan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Tick Tock by Sara Golzarroshan

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Watch Gallery by Sara Golzarroshan

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Sara Golzarroshan Tick Tock

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Sara Golzarroshan Watch Gallery

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Tick Tock Watch Gallery Press Releases

Press releases tailored for Tick Tock are available in the languages: English.

Tick Tock Watch Gallery Media Articles

We provide articles ready for publication on Tick Tock, offered in several languages: Spanish, Italian, German, French, Portuguese, Hindi, Korean, Japanese, Russian, Turkish, Arabic (Standard), English, Dutch, Chinese (Mandarin) and Indonesian.

Unique Properties

The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.

Production Technology

This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.

Design Challenge

In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.

Project Duration

Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.

Operation Flow

This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.

Research

During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.

Inspiration

The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.

Image Credits

Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022. Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022. Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022. Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022. Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

Project Overview

Tick Tock Watch Gallery has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Sara Golzarroshan was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Tick Tock Watch Gallery.

Sara Golzarroshan Press Releases

Numerous press releases on Sara Golzarroshan and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 1 press releases, available exclusively for journalists.

Tick Tock: A Conceptual Watch Gallery in Yazd

Sara Golzarroshan unveils Tick Tock, a futuristic watch gallery in Yazd, Iran, inspired by the Tetris game and traditional architecture

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