Norm
Hotel for Studio Acca Inc.
The building is planned around the concept of chill and art, and is designed to provide a chill experience with family and friends, surrounded by nature and art, in a time that moves slowly. In order not to affect the building's surrounding environment, the exterior of the building is all in black to blend in with the natural surroundings. No wood is used for the finishing materials of the building, and natural trees are brought indoors as borrowed scenery, allowing visitors to enjoy the forest through the contrast between indoors and outdoors.
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Norm by Hayato Ishii
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Hotel by Hayato Ishii
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Hayato Ishii Norm
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Hayato Ishii Hotel
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Hayato Ishii Designer Portrait Photo
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Studio Acca Inc Brand Logo
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Unique Properties
Chill and art are the themes of this hotel. A place where you can feel the luxury of being filled just by being in this place. A space to relax and talk over a fire, sit on the lawn in the garden and gaze at the stars, or communicate with friends and family. Surrounded by nature, surrounded by art, and with time moving slowly, we propose a new type of hotel where you can enjoy a chill with your precious family and friends and reconsider the way you want to live your life.
Tags
chill, art, hotel, lake, kawaguchiko, fuji, communicate, forest
Production Technology
The building's exterior is black to blend in with the natural environment and avoid influencing the surroundings. The building's finishing does not involve the use of timber. Instead, natural trees will be brought into the interior to create a borrowed landscape, highlighting the contrast between the interior and exterior and allowing people to enjoy the forest. A symbolic dining kitchen was also created to facilitate communication with friends and family through cooking and eating.
Design Challenge
The area has regulations in place to preserve the natural environment. Harmonising the building's design with the surroundings was a challenge. The exterior is predominantly black to blend in with the environment, making it difficult to spot the hotel from a distance. Visitors are surprised by the sudden appearance of the impressive building as they walk through the forest, which can be unsettling as they struggle to locate the hotel.
Project Duration
Project starts in August 2018 Construction starts in April 2019 Open in May 2020
Operation Flow
The private hotel norm is based on the concept of relaxation and art. It is designed to provide a serene experience for you and your loved ones, surrounded by nature and art, in a tranquil environment with a view of the sky, forest, and lake. Even on rainy or cold days, visitors can enjoy the experience of doing nothing while admiring the art on display in the hotel. Furniture and tools designed by artists provide a unique experience.
Research
During the design process of this hotel, we engaged in numerous discussions with the project members. Our goal was to create a tranquil and serene environment where individuals can unwind and spend quality time with their loved ones, away from the pressures of daily life. We aimed to create a space that evokes nostalgia and tranquillity, reminiscent of the peacefulness of childhood. Our goal was to achieve a sense of unity using minimal colours and materials.
Inspiration
We want to create a hotel that can offer chill experiences, support artists, and revitalize the local community, and we want what guests experience and feel here to become part of their daily lives. The starting point for this hotel is how we play and what we want to experience. We want to provide a place where people can enjoy themselves in an innocent way, just like they experienced in their childhood, and we hope that we can be an impact on everyone's daily lives.
Image Credits
#1:Photographer Taishiro Sato,norm,2020 #2:Photographer Azzam Nasir Khan,norm,2020 #3:Photographer Azzam Nasir Khan,norm,2020 #4:Photographer Azzam Nasir Khan,norm,2020 #5:Photographer Azzam Nasir Khan,norm,2020
Project Overview
Norm Hotel has been a Bronze winner in the Architecture, Building and Structure Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Hayato Ishii was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Norm Hotel.
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