Chinza No Manma Ao

Architecture for Chinza No Manma Ao

The concept of this architecture is based on the Shi-de, which represents a special area in the Japanese Shin-to religion, and the shape of the Shi-de has been incorporated into the architecture. The logo of the store is based on the concept of the Shime-nawa, a sacred rope that represents the sacred area along with the Shi-de, and the shape of the rope is used as the logo symbol. The design thus embodies the Japanese concept that everything from the architecture to the brand is related in meaning.

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Chinza No Manma Ao by Yuki Ijichi

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Architecture by Yuki Ijichi

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Yuki Ijichi Chinza No Manma Ao

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Yuki Ijichi Architecture

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Chinza No Manma AoBrand Logo

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Chinza No Manma Ao Architecture Press Releases

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Chinza No Manma Ao Architecture Media Articles

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Unique Properties

This is an architectural design based on the concept of Shintoism, a Japanese cultural connotation, and is characterized by the fact that it is incorporated into architecture based on the concept. Therefore, the design embodies a Japanese concept that is not merely characterized by architectural structure and design, but is also related in meaning from the hardware of architecture to the software of logo design.

Tags

Store Design, Architecture, Interior Design, Branding, Sign Design, Japan, Chinza No Manma Ao, Japanese Culture, Shinto, Shide

Production Technology

The site of Chinza No Manma Ao is located on a lawn where trees are gathered, and in conjunction with the image of Chin-za (meaning the spirit of the gods resides) in the name of the restaurant, the site was designed as a Chinju-no-mori (a forest surrounding the approach and worship hall of a shrine). The restaurant was designed as a special place where the source of life called food gathers and is connected (a place where the spirits of the gods reside). In order to symbolically represent the special place as a building, the concept of the building was based on the Shi-de, which is used in Shinto to indicate purity and sanctity and to divide the area. The building was designed by combining this alternating shape with that of the Taisha-zukuri,form one of Japan's oldest shrine architectural styles.

Design Challenge

The design concept of Japanese culture and Shintoism, a difficult theme to grasp, was difficult to balance with the feasibility of expression and the maintainability of the building after construction was completed. In the kitchen, the Iwa-kura (meaning a rock on which a deity dwells) was expressed by having skilled masons pile up real stones and affix them to the wall surface. In addition, we designed the building to express Shintoism and Japanese culture by taking advantage of various conditions, such as the extent of influence of trees on the site, the landscape, the lighting plan, and the shape of the building. It was difficult to achieve consistency between the different natures of hardware (the building) and software (the brand), but by incorporating tools used in Shintoism to symbolize special areas into the architectural and branding concepts, respectively, the building design and branding were linked.

Project Duration

The project started in Japan in July 2022, completed in September 2023, and opened in October 2023.

Inspiration

The project was inspired by the word Chin-za in the name of the restaurant (a Shin-to word meaning the dwelling of the divine spirit), and the building was designed with the theme of creating a special area where the source of life, food, based on Japanese cultural background, gathers and connects.

Image Credits

Image #1 : Photographer Ippei Nakamura Image #2 : Photographer Ippei Nakamura Image #3 : Photographer Ippei Nakamura Image #4 : Photographer Ippei Nakamura Image #5 : Photographer Ippei Nakamura

Project Overview

Chinza No Manma Ao Architecture has been a Bronze winner in the Architecture, Building and Structure Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yuki Ijichi was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Chinza No Manma Ao Architecture.

Yuki Ijichi Press Releases

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Chinza No Manma Ao: Embodying Japanese Shintoism in Architecture and Branding

Yuki Ijichi's Unique Architectural and Branding Project

Yuki Ijichi Newsroom

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