Architecture for Chengdu Media Group
Being the first development in this new financial district. To maximise frontage towards the Jinjiang River, the design pushed the twin tower toward the north western corner of the site allowing visual connection to Jiaozi Park. Below ground the design allowed multiple pedestrian connection to the adjacent plots and metro lines. It is divided into 3 distinctive sections, Below Ground, Podium and Main Towers all interconnected by pockets of public realm. A large sunken civic plaza draws visitors to the ground level where multi-level linkages take visitors to retail and cultural attraction.
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Availability alert: Press releases for Chengdu NBD Centre in languages including English.
Our articles on Chengdu NBD Centre, prepared for immediate use, are offered in several languages, including Spanish, Arabic (Standard), Turkish, Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Dutch, English, Chinese (Mandarin) and Hindi.
Located close to Jiaozi Park, Guixi Ecological Park and the Jinjiang River, the Chengdu NBD Centre it is one of the first of many iconic projects in the Jiaozi Park business district and an important fulcrum of a world park like business district in Chengdu. As an extension of the park into the development, our goal was to create a new Cultural Icon for Chengdu and a place of destination with a green low carbon public realm for the city.
Chengdu, NBD Centre, Smart City, LED Facade, breathing facade
Together with world class environmental consultant Atelier 10, we devised a breathing façade to maximize natural ventilation for most of the year as well as exploring way to achieve PRC 3 Star Green Building. With grey water collection and multi-level green roof system. Apart from being a fully breathing façade, we explored ways of creating developable surfaces to minimise curve glazing and an elegant way to integrate media LED into the façade.
Location: Chengdu, Sichuan Province China
The NBD centre is divided into 3 distinctive sections, Below Ground, Podium and Main Towers all interconnected by pockets of public realm. The below ground retail connects the underground connections and metro lines into the development. A large sunken civic plaza draws visitors to the ground level where multi-level linkages take visitors to retail and cultural attraction within the podium levels. The main towers are designed house various types of digital media and cultural offices, digital art gallery and exhibition centres.
Chengdu like other first tier cities in China is congested with vehicular traffic. During the inception of this competition, the site was still a virgin land with metro line 6 and 9 under planning stage. Here is an opportunity respond to this congestion by looking into way of reducing above ground traffic. It was imperative at the design stage to seamlessly connect to the adjacent stations resulting to a fully integrated Transport Orientated Development (TOD).
SAN and QUAD
Chengdu NBD Centre Architecture has been a Platinum winner in the Architecture, Building and Structure Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
QUAD studio was recognized with the coveted Platinum A' Design Award in 2022, a testament to excellence of their work Chengdu NBD Centre Architecture.
We provide a series of press releases on QUAD studio that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 4 press releases for journalists.
QUAD studio's Chengdu NBD Centre Redefines Urban Architecture
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