Cultural Center for QUAD studio
Medieval Rethink was a response to a private commission to build a Cultural Centre for a small undisclosed village in the Guangdong Province, which dates back 900 years to the Song Dynasty. A four storey, 7000 sqm development is centred around an ancient rock formation known as the Ding Qi Stone, a symbol of the origin of the village. The project’s design concept is based on showcasing the history and culture of the ancient village whilst linking the old and the new. The Cultural Centre stands as a reinterpretation of an ancient village and a transformation into contemporary architecture.
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Availability alert: Press releases for Medieval Rethink in languages including English.
Proudly offering Medieval Rethink project translations in several languages: Navenda Çandî Ya Rethink A Navînî KU, Rethink Medii Aevi Culturae Centrum LA, Mëttelalterlech Nei Iwwerleeung Kulturzentrum LB, ສູນວັດທະນະ ທຳ ການຄິດໄລ່ຍຸກກາງ LO, Viduramžių Permąstymo Kultūros Centras LT, Viduslaiku Pārdomātais Kultūras Centrs LV, Средновековниот Културен Центар За Размислување MK, Ny Foibe Ara-Kolontsaina Medieval MG, Pusat Budaya Pemikiran Semula Abad Pertengahan MS, മധ്യകാല പുനർവിചിന്തന സാംസ്കാരിക കേന്ദ്രം ML, Ċentru Kulturali Medjevali Naħseb Mill-Ġdid MT, Ko Te Pokapū Ahurea O Te Tau Waenga MI, मध्ययुगीन पुनर्विचार सांस्कृतिक केंद्र MR, Дундад Зууны Үеийн Түүх Соёлын Төв MN, मध्यकालीन पुनर्विचार सांस्कृतिक केन्द्र NE, Middelaldersomtenkning Kulturhus NO, ମଧ୍ୟଯୁଗୀୟ ପୁନର୍ବିଚାର ସାଂସ୍କୃତିକ କେନ୍ଦ୍ର OR, Middeleeuse Herdenkende Kultuursentrum AF, ਮੱਧਕਾਲੀ ਪੁਨਰ ਵਿਚਾਰ ਸੰਸਕ੍ਰਿਤੀ ਕੇਂਦਰ PA, Qendra Kulturore E Rimendimit Mesjetar SQ, مرکز فرهنگی بازاندیشی قرون وسطایی FA, የመካከለኛው ዘመን የግምገማ ባህላዊ ማዕከል AM, Średniowieczne Przemyślenie Centrum Kultury PL, المركز الثقافي لإعادة التفكير في العصور الوسطى AR, د مینځنۍ دورې کلتوري مرکز PS, Միջնադարյան Վերանայման Մշակութային Կենտրոնը HY, Centro Cultural Repensar Medieval PT, Orta Əsrlər Yenidən Düşüncə Mədəniyyət Mərkəzi AZ, Centrul Cultural Regândit Medieval RO, Erdi Aroko Birpentsatzeko Kultur Etxea EU, Средневековый Переосмысленный Культурный Центр RU, Культурны Цэнтр Сярэднявечнага Пераасэнсавання BE, قرون وسطي جي نظر ثاني ثقافتي مرڪز SD, মধ্যযুগীয় পুনর্বিবেচনা সাংস্কৃতিক কেন্দ্রটি BN, Medieval Reethink Aganuu SM, Srednjovjekovni Kulturni Centar Za Promišljanje BS, Средњовековни Културни Центар За Промишљање SR, Средновековният Преосмислящ Културен Център BG, Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil GD, အလယ်ခေတ်ပြန်လည်စဉ်းစားသောယဉ်ကျေးမှုစင်တာ MY, Medieval Rethink Tsika Yepakati SN, El Centre Cultural De Repens Medieval CA, මධ්යකාලීන පුනරීක්ෂණ සංස්කෘතික මධ්යස්ථානය SI, Likulu Lakale Lazikhalidwe NY, Kultúrne Centrum Stredovekého Prehodnotenia SK, 中世纪重新思考文化中心 ZH, Srednjeveško Premišljeno Kulturno Središče SL, U Centru Culturale Ripensamentu Medievale CO, Xarunta Dhaqanka Ee Da'da Dib Looga Fiirsado SO, Srednjovjekovno Promišljeno Kulturno Središte HR, Setsi Sa Setso Sa Mehleng Ea Bohareng ST, Středověké Kulturní Centrum Pro Přehodnocení CS, Repensar El Centro Cultural Medieval ES, Middelalderlig Nytænkning Kulturcenter DA, Puseur Budaya Abad Pertengahan SU, Middeleeuwse Heroverweging Cultureel Centrum NL, Kituo Cha Kitamaduni Cha Kufikiria Tena SW, Mezepoka Kultura Centro EO, Medeltida Omprövning Kulturcentrum SV, Medieval Rethink Cultural Center EN, Keskaja Ümbermõtestatud Kultuurikeskus ET, இடைக்கால மறுபரிசீலனை கலாச்சார மையம் TA, Keskiaikainen Ajattele Kulttuurikeskus FI, మధ్యయుగ పునరాలోచన సాంస్కృతిక కేంద్రం TE, Centre Culturel Repenser Médiéval FR, Маркази Фарҳангии Дубораи Асримиёнагӣ TG, O Centro Cultural De Repenso Medieval GL, ศูนย์วัฒนธรรมคิดใหม่ในยุคกลาง TH, შუასაუკუნეების გადახედვისას კულტურული ცენტრი KA, Orta Asyr Täzeden Pikir Alyş Medeni Merkezi TK, Das Mittelalterliche Kulturzentrum DE, Medieval Rethink Cultural Center TL, Το Μεσαιωνικό Πολιτιστικό Κέντρο Επανεξέτασης EL, Ortaçağ Yeniden Düşünme Kültür Merkezi TR, મધ્યયુગીન પુનર્વિચાર સાંસ્કૃતિક કેન્દ્ર GU, Урта Гасыр Яңадан Уйлау Мәдәният Үзәге TT, Medyeval Repanse Sant Kiltirèl HT, ئوتتۇرا ئەسىردىكى قايتا ئويلىنىش مەدەنىيەت مەركىزى UG, Tsarin Tarihi Na Tunani Na Tsakiya HA, Середньовічний Культурний Центр Переосмислення UK, המרכז התרבותי לחשוב מחדש מימי הביניים HE, قرون وسطی کے بارے میں نظر ثانی ثقافتی مرکز UR, मध्ययुगीन पुनर्विचार सांस्कृतिक केंद्र HI, O'rta Asrlardagi Qayta Madaniy Madaniyat Markazi UZ, A Középkori Átgondolt Kulturális Központ HU, Trung Tâm Văn Hóa Suy Nghĩ Lại Thời Trung Cổ VI, Pusat Budaya Abad Pertengahan Memikirkan Kembali ID, Canolfan Ddiwylliannol Ailfeddwl Canoloesol CY, Ionad Cultúrtha Athmhachnamh Meánaoiseach GA, Midsieusk Neitinke Kultureel Sintrum FY, Etiti Oge Mgbe Ochie Na-Atụgharị Uche IG, Iziko Lenkcubeko Eliphakathi Kwakhona Kwinkcubeko XH, Miðalda Endurhugsa Menningarmiðstöð IS, די מיטל מעדיעוואַל ריטינגק קולטור צענטער YI, Il Centro Culturale Del Ripensamento Medievale IT, Ile-Iṣẹ Aṣa Asaju Igba Atijọ YO, 中世の文化センター JA, Isikhungo Sokuphinda Sicabange Kabusha Sangezikhathi Ezingama-Medieval ZU, Pusat Budaya Rethink Abad Tengah JV, 中世紀重新思考文化中心 ZY, ಮಧ್ಯಕಾಲೀನ ಪುನರ್ವಿಮರ್ಶೆ ಸಾಂಸ್ಕೃತಿಕ ಕೇಂದ್ರವು KN, Ang Sentro Sa Kulturang Medieval Sa Tungatunga CEB, Ортағасырлық Қайта Ойлау Мәдени Орталығы KK, ʻo Ke Kikowaena Moʻomeheu Rethink HAW, មជ្ឈមណ្ឌលវប្បធម៌ពិចារណាឡើងវិញនៅយុគសម័យកណ្តាល KM, Medieval Rethink Kab Lis Kev Cai Qhov Chaw HMN, Medieval Rethink Center Center RW, Орто Кылымдагы Кайра Ой Жүгүртүү Маданий Борбору KY, 중세 재고 문화 센터 KO, tailored for your needs.
Our Medieval Rethink articles are prepped and available in these languages: Japanese, Russian, Spanish, Hindi, Italian, Dutch, Chinese (Mandarin), German, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Korean and English, ready for your use.
The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new. We make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
cultural centre, abstraction, guangdong, songdynasty, dingqistone
Firstly, designers break down the village into components of Positive and Negative space. Defining functions as objects and stitching these objects together to natural courtyards of green space. They make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Cultural Differences - The cultural centre was designed for the villagers as their space for social interaction. To design the centre, designers had to meet with the villagers and discuss their personal needs for this project. Apart from understanding their culture, the main difficulties come in syphering all their needs and wants information into a design. Only when one to understand their culture can then try to rethink the whole idea of what a cultural centre means to the villager. The Abstraction – Abstracting the village into the design took a lot of patience and work so that the final design truly depicts the chosen narrative. By stripping off the facade, a picture like frame is left behind. What it does is it focuses audience's eye towards the objects within the frame. If one to superimpose an image of the medieval village in the frame, a framed skyline of the medieval village appears. Abstraction occurs when the skyline is then pixelated. Using dark and light shades of pixels, designers generate an abstraction with a notion of depth. Abstraction creates a shading device and multi layering of the facade together with the objects inside the cultural centre creates a rich composition depicting a visual depth beyond the facade. Recreating the village – Ultimately, to create a place that will enhance the lives of the villagers. Creating a narrative for the cultural centre not only help the design collective to create a very special place, it is also an attempt to capture an emotional response for any individual visiting the place. The medieval village has already manifested itself in the planning of the functional objects, the facade and also in the internal public realm.
The project started in August 2017 in an undisclosed Village in Fujian, China.
As the ground floor is an active floor with many active functions and visitor, the cultural centre is designed to free up the ground plane as much as possible to allow for pedestrian traffic.
The design team has gone through a thorough research on the context and the history of the Zhu Pu Village, the study has become a very influential part on building a narrative on the project and later being represented through the design of the spaces. Exploration of the existing village - Walking around the village, inspired by the scale and how man and nature exist in harmony. Beautifully preserved, the village of Zhu Pu dates to the Song dynasty. With its organic concentric planning, it relates itself to many medieval Chinese urban planning principles.
Medieval Rethink was an opportunity to recreate a medieval environment in a contemporary cultural setting. The narrative and design approach of the cultural centre has been extensively explored previously. Located in the norther province of Guangdong, this Contemporary Cultural Centre will not only showcase the history culture of the 900-year-old village, it will also function as a cultural exhibition centre and will attract thousands of visitors from all over the region.
Image #1, Pictury Image #2, Submarina Image #3, SAN CG Image #4, SAN CG Image #5 SAN CG
Medieval Rethink Cultural Center has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
QUAD studio was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Medieval Rethink Cultural Center.
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QUAD studio unveils a 7000 sqm Cultural Centre in Guangdong, China, reinterpreting the history and culture of an ancient village
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