Luffy Leathers
Store for Luffy Leathers
The retail interior design project aims to offer a uniquely private shopping experience in a mall. The design showcases a fusion of elements and natural traditional materials, with a sophisticated monochromatic palette, notably a bespoke ceiling composition, curved displays meticulously crafted to reflect leather tensile characteristics, adaptable shelving units tailored to accommodate varying product displays, and embedded floor barcodes representing the digital era, complemented by mechanical product package transitions, providing a new shopping experience for visitors.
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Luffy Leathers by Ali Bazzi
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Store by Ali Bazzi
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Ali Bazzi Luffy Leathers
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Ali Bazzi Store
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Ali Bazzi Designer Portrait Photo
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Luffy Leathers Brand Logo
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Unique Properties
The project revolves around creating a uniquely private shopping experience, contrasting with the artificial ambiance. Its concealed interior offers a glimpse into its specialty, welcoming customers with a distinctive atmosphere. Introducing the shop to a mall setting for the first time, it features a unique ceiling blend, curved displays, adjustable shelves, and embedded floor barcodes symbolizing the digital age, reflecting the brand's craft to the store. These features enhance interactivity to the shop's distinctiveness.
Tags
barcodes, Warm and daylight lighting, Adjustable handles with rails, Gypsum and Tadelakt walls, Stretch ceiling, Leather bags
Production Technology
The walls at this shop are meticulously crafted from gypsum board, expertly finished with Tadelakt material, capturing the handcrafted essence. This process imparts a tactile warmth to the space. Specialized production techniques are employed for the custom shelves, ensuring adaptability. Barcodes embedded in the flooring introduce a digital narrative. This design approach creates a touch-friendly and practical space that pays homage to the handmade feel of leather products.
Design Challenge
Transitioning retail shop, the project aimed to create an inviting atmosphere, strategically contrasting with the mall's ambiance. Incorporating Neoterrazzo flooring, handcrafted curved walls, and innovative shelving systems, the design blended digital and physical experiences. Overcoming challenges, it prioritized customer engagement, sustainability, and a harmonious shopping journey, to present a good targeted design.
Project Duration
The project started in October 2023 in Beirut and finished in December 2023, at Centro Mall.
Operation Flow
The design excels through key elements like handcrafted walls, special-made shelves, and embedded barcodes. These components contribute to a superior outcome by boosting customer engagement and satisfaction. The deliberate integration of accurate lighting ensures customers perceive leather colors authentically, enhancing the overall experience. The design performs by prioritizing these key elements, creating a distinctive and memorable shopping that sets it apart in an exceptional retail experience.
Research
The concept design reflects the identity of the store, and the target market, which comes from the marketing team archive and the store location audience, to be aware of how to reflect and present the product within the needs. Form scale and material selection depends on the variety and size of the products, construction materials on site need to be tested where the main finish is sorted by handcraft, also the floor pouring, all finishes need to be tested to get the high-end look, also the motorized conveyor's specifications concerning the product size and weight.
Inspiration
Every store is Integrated with the products in a harmonious identity, which comes from the brand philosophy, where it presents itself as a handmade craft in Lebanon, bent edges smooth connections natural look materials represent the industry process that creates the lines and forms in the interior space. The brand is from an online store to a physical experience, a path of industry represented by a QR code embedded in the floor, check the path!
Image Credits
Image #1: Photographer Ali Dbouk, Luffy Leathers, 2024 Image #2: Photographer Ali Dbouk, Luffy Leathers, 2024 Image #3: Photographer Ali Dbouk, Luffy Leathers, 2024 Image #4: Photographer Ali Dbouk, Luffy Leathers, 2024 Image #5: Photographer Ali Dbouk, Luffy Leathers, 2024
Project Overview
Luffy Leathers Store has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Ali Bazzi was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Luffy Leathers Store.
Ali Bazzi Newsroom
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