Store for Fungc Hh Design
Through the integration of space and artistic aesthetics, the interior design aims to improve the brand image and add commercial value through space. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes.
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Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
interior design, store, fashion, material, modern
In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
The project finished in 2021 in Jiangsu, China.
The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Sun Dachun Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Ling Lin.
Ling Lin was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Sun Dachun Store.
For journalists seeking engaging content: Explore our press releases featuring Ling Lin's work, freely available for incorporation into your stories. Immediate access is granted to 1 press releases for all journalists.
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