Store
Heytea Lab Shenzhen OCT Harbor

Store for TOMO Interior Design Firm

Based on the market positioning and business logic of first lab flagship store in Shenzhen, Heytea is committed to satisfying consumers' new imagination of scene experience. It combines technology elements to create electronic immersion experience, taking garden as shape and experience as environment. Through the three dimensions of artistic conception, future and inspiration, an "immersive experience garden" integrating the experience of scientific and technological abstract landscape is created.

Uno Chan 2020 Professional Golden Press Kit № 96008

Download Press Kit № 96008

Download Press Kit № 96008 Store for TOMO Interior Design Firm by Uno Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Heytea Lab by Uno Chan
Heytea Lab by Uno Chan

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Store by Uno Chan
Store by Uno Chan

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Uno Chan Heytea Lab
Uno Chan Heytea Lab

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Uno Chan Store
Uno Chan Store

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TOMO Interior Design FirmBrand Logo
TOMO Interior Design FirmBrand Logo

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Design Newswire
Heytea Lab Shenzhen OCT Harbor Store Press Releases

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Press Kit
Heytea Lab Shenzhen OCT Harbor Store Media Articles

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Unique Properties

According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.

Tags

Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere

Production Technology

The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.

Design Challenge

The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.

Project Duration

The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.

Operation Flow

The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.

Research

Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.

Inspiration

Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.

Image Credits

Image #1: Photographer En Xiao, Tea Geek Lab, 2019. Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019. Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019. Image #4: Photographer En Xiao, Peripheral Lab, 2019. Image #5: Photographer En Xiao, Artistic Installation, 2019.

Project Overview

Heytea Lab Shenzhen OCT Harbor Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Uno Chan was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Heytea Lab Shenzhen OCT Harbor Store.

DesignPRWire
Uno Chan Press Releases

Discover Uno Chan's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 5 press releases immediately, ready for your use.


Heytea Lab Shenzhen OCT Harbor Unveils Futuristic Flagship Store Designed by Uno Chan

Uno Chan's cutting-edge design for Heytea Lab Shenzhen OCT Harbor sets a new standard for immersive consumer experiences in the heart of Shenzhen, China.


Newsroom
Uno Chan Newsroom

Access Uno Chan Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 96008. Uno Chan's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Press Kit / Media Showcase 96008 on Heytea Lab Shenzhen OCT Harbor. For more details, access Newsroom 228167.

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