Huawei Flagship Store
Tianjin Binhai Road for TUPDI
The Huawei Flagship Store involves the renovation of the historic building Traffic Hotel in Binjiang Road, Tianjin City. It is not just a redefinition of commercial space, it is a symbol of the city's cultural pride and a window for Tianjin to showcase its history, culture and innovative vitality to the world. The design leads people to recall the sense of achievement and excitement at the birth of modern commerce in Tianjin, making it once again a desirable city parlor. From the moment it opens to the public, the century old building will be reinvigorated.
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Huawei Flagship Store by TUPDI DLR GROUP
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Tianjin Binhai Road by TUPDI DLR GROUP
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TUPDI DLR GROUP Huawei Flagship Store
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TUPDI DLR GROUP Tianjin Binhai Road
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Unique Properties
Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
Tags
Restoration, Urban renewal, Landmark, Sustainability, Minimalism
Production Technology
Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
Design Challenge
In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
Project Duration
The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
Operation Flow
In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
Research
In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
Inspiration
The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
Image Credits
Image #1-5: Photographer RAWVISION studio, 2023.
Project Overview
Huawei Flagship Store Tianjin Binhai Road has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
TUPDI+DLR GROUP was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Huawei Flagship Store Tianjin Binhai Road.
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