Xingshufu Banouet
Restaurant for BTD International Design
The overall space blends oriental aesthetics with a contemporary modern western approach, leading to differences in spatial forms. Western art forms and ideas have a constantly changing spirit of rational criticism, while Eastern art forms have a consistent aesthetic trend and cultural spirit. Creating a familiar cultural experience in this city in the contemporary context will focus on the extension of humanistic charm, elegance, and value recognition, integrating them into modern lifestyles, and achieving the ultimate in the presentation of this space.
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Xingshufu Banouet by Haodong Liu
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Restaurant by Haodong Liu
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Haodong Liu Xingshufu Banouet
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Haodong Liu Restaurant
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Unique Properties
The positioning of the "Xingshufu Banouet" restaurant in this project is a high-end dining space that mainly integrates Sichuan cuisine. It is an upgraded version of Xingshu Fu Zhen Cui, located at Shanghai Global Financial Center, Shanghai, adjacent to the Jinmao Building and Shanghai Center in Lujiazui. The designer hopes to maximize the value of business through design, drive brand differentiation through design, and create one of the most iconic restaurants in the city.
Tags
Interior, Commercial, Natural, Elegant, Oriental elements, Restaurant
Production Technology
The main materials in this project are wood veneer, vintage stainless steel, marble, leather, mirrored stainless steel, mosaic, Malay paint and so on.
Design Challenge
The unchanging space image of traditional catering brands is like a double-edged sword. It is difficult to change in the fast-growing market after the fixed symbols are memorized. The designer redefined the brand space strategy with thousands of stores and thousands of faces, and more precise gene control brought more free space vision, so that change and unchanged won the market and diners.
Project Duration
The project started in February 2023 in Torino and finished in July 2023 in Rimini.
Operation Flow
The brand new visual design accurately controls the change of color brightness, harmoniously matches and makes the space layered. A good space can not only bring people a beautiful visual experience, but also enhance the thematic information of catering brands. The fire that has experienced the changes of the times gives a vivid and interesting emotional accumulation, which also fits in with the atmosphere of the space and is complete with each other.
Research
In view of the characteristics and development trend of catering space design, by analyzing the artistic elements of western Sichuan culture and combining with the brand, we fully explore the characteristics of Bashu culture and art. Starting from its natural scenery, history and humanities and other aspects, on the basis of its decorative functions and humanized practical functions, we explore the integration of Bashu cultural elements into catering space design, so that the catering space has cultural heritage, highlights the spiritual connotation, and realizes unique catering space design.
Inspiration
Method first, strategy first. The starting point of this design strategy is how to create a deep memory point in the hearts of diners by shaping space, and further form a brand. In addition to the objective existence of functions, space also highlights its own personality in terms of form, color, and texture expression. By creating a subject with strong visual appeal in space, completing a crucial step that is memorable.
Image Credits
Image #1: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #2: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #3: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #4: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #5: Photographer Haha Lu, Xingshufu Banouet, 2023.
Project Overview
Xingshufu Banouet Restaurant has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Haodong Liu was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Xingshufu Banouet Restaurant.
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