Shougang Soreal Xr Park
Space Design for Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
Shougang Soreal Xr Park uses cutting edge artificial intelligence and spatial computing technology, combined with rich theme-based IP and interactive experiences, to craft a multifunctional and personalized sci-fi world for users. In terms of design orientation and structural transformation, the design team navigated intricate hurdles and customized the design, which preserves the historical value of the industrial heritage site and endows it with new tech vitality. The digitalized interactive experience, aided by AI technology, elevates the personalized and immersive experience.
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Shougang SoReal Xr Park by Skylimit Entertainment Group
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Space Design by Skylimit Entertainment Group
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Skylimit Entertainment Group Shougang SoReal Xr Park
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Skylimit Entertainment Group Space Design
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Beijing Dang Hong Qi Tian International Culture amp Technology Development Group Co Ltd Brand Logo
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Unique Properties
The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
Tags
Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
Production Technology
The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
Design Challenge
The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
Project Duration
The project started in 2023 in Beijing.
Operation Flow
We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
Research
The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
Inspiration
The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
Image Credits
Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
Project Overview
Shougang Soreal Xr Park Space Design has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Skylimit Entertainment Group was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Shougang Soreal Xr Park Space Design.
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