Goldwin Headquarters

Office Interiors for GOOD PLACE

The headquarters relocation project of Goldwin, a company that develops global brands such as The North Face, has yielded a unified office space of 6,000 square meters. This new space serves as a platform for communication and as a base for the Goldwin's global outreach. In line with the company's commitment to authenticity, only natural materials have been used for all finishing materials. The design concept envisions a harmonious integration of the six floors into a unified entity, akin to a single tree, creating an organic spatial composition with distinct expressions on each floor.

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Goldwin Headquarters by GOOD PLACE

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Office Interiors by GOOD PLACE

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GOOD PLACE Goldwin Headquarters

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GOOD PLACE Office Interiors

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GOOD PLACEBrand Logo

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Goldwin Headquarters Office Interiors Press Releases

Press releases for Goldwin Headquarters are now accessible in these languages: English.

Unique Properties

This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.

Tags

Office, Office Interior, Workplace, Workspace, OfficeDesign

Production Technology

The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.

Design Challenge

The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.

Project Duration

The project started in March 2023 and finished in May 2024 in Tokyo, Japan

Operation Flow

The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.

Research

Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.

Inspiration

Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.

Image Credits

Photographer: Keiko Chiba (Nacasa & Partners)

Project Overview

Goldwin Headquarters Office Interiors has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

GOOD PLACE was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Goldwin Headquarters Office Interiors.

GOOD PLACE Press Releases

We provide a series of press releases on GOOD PLACE that journalists and press members can freely incorporate into their narratives. Unlock 6 press releases now, directly accessible to journalists.

GOOD PLACE's Goldwin Headquarters Wins Silver A' Design Award for Innovative Nature-Inspired Office Interiors

GOOD PLACE has completed the new Goldwin Headquarters in Tokyo, a 6,000-square-meter office space inspired by nature and Japanese craftsmanship, earning the Silver A' Design Award 2025 for its creative integration of traditional techniques, natural materials, and flexible work environments.

GOOD PLACE Newsroom

Find inspiration and award-winning creativity within the GOOD PLACE Newsroom.