Golden Key Venue
Industrial And Office Building for MADA s.p.a.m. LLC
This project acts as an Urban Catalyst, shaping vibrant city life through a blend of industries, construction, and regeneration. It features three low-rise blocks linked to a high rise zone, supported by two slanted columns. Green spaces along Chuanqiao Road and loft style stacked volumes promote creativity. The facade, clad in 28,000 red ceramic tiles, offers a minimalist look, while courtyards, terraces, and rooftop gardens enhance nature and innovation.
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Golden Key Venue by MADA s p a m
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Industrial And Office Building by MADA s p a m
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MADA s p a m Golden Key Venue
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MADA s p a m Industrial And Office Building
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Unique Properties
This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
Tags
Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
Production Technology
The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
Design Challenge
The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
Project Duration
The design phase of the architectural project began in 2021, with construction completed in 2024. Location: 1065 Chuanqiao Road, Shanghai, China
Operation Flow
Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
Research
The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
Inspiration
Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
Image Credits
Image #1: Photographer Vincent Wu, 2024. Image #2: Photographer Vincent Wu, 2024. Image #3: Photographer Vincent Wu, 2024. Image #4: Photographer Vincent Wu, 2024. Image #5: Photographer Vincent Wu, 2024. Video Credits: MADA s.p.a.m LLC, 2024
Project Overview
Golden Key Venue Industrial And Office Building has been a Platinum winner in the Architecture, Building and Structure Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
MADA s.p.a.m was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Golden Key Venue Industrial And Office Building.
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