Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation innovative immersive experience

Cheetos Cheesy Verse 2024

Immersive Experience for PepsiCo Design and Innovation

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. The immersive experience was bigger than previous years, Cheetos faithful was invited to explore the world of Cheetos through 10 unique experiences.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169566

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Download Press Kit № 169566 Immersive Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation

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Immersive Experience by PepsiCo Design and Innovation

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Cheetos Cheesy Verse 2024

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Immersive Experience

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Unique Properties

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.

Inspiration

Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Project Overview

Cheetos Cheesy Verse 2024 Immersive Experience has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cheetos Cheesy Verse 2024 Immersive Experience.

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 50 press releases for journalists.

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 169566. Access PepsiCo Design and Innovation's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are here: Press Kit / Media Showcase 169566 about Cheetos Cheesy Verse 2024. Additional content is available in Newsroom 133313.