Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation innovative immersive experience

Cheetos Cheesy Verse 2024

Immersive Experience for PepsiCo Design and Innovation

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. The immersive experience was bigger than previous years, Cheetos faithful was invited to explore the world of Cheetos through 10 unique experiences.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169566

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Download Press Kit № 169566 Immersive Experience for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Cheetos Cheesy Verse 2024 by PepsiCo Design and Innovation

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Immersive Experience by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Cheetos Cheesy Verse 2024

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Immersive Experience

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Cheetos Cheesy Verse 2024 Immersive Experience Press Releases

Availability alert: Press releases for Cheetos Cheesy Verse 2024 in languages including English.

Unique Properties

In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.

Inspiration

Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Project Overview

Cheetos Cheesy Verse 2024 Immersive Experience has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Cheetos Cheesy Verse 2024 Immersive Experience.

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 61 press releases.

Cheetos Cheesy Verse 2024 Unveils Expanded Immersive Experience in Mexico City, Wins Prestigious Design Award

PepsiCo Design and Innovation launched the third edition of the Cheetos Cheesy Verse in July 2024, inviting fans to explore ten unique, flavor-themed worlds in Mexico City, further cementing the brand's reputation for creativity and earning the Iron A' Design Award for excellence in immersive experiences.

PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

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