Pepsi Diner Milan 2024 by PepsiCo Design and Innovation innovative experiential

Pepsi Diner Milan 2024

Experiential for PepsiCo Design and Innovation

The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into the brand story. The team set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting the new visual identity. They curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

PepsiCo Design and Innovation 2025 Agency Bronze Press Kit № 169617

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Download Press Kit № 169617 Experiential for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Diner Milan 2024 by PepsiCo Design and Innovation

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Experiential by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Pepsi Diner Milan 2024

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Unique Properties

In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.

Inspiration

The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Project Overview

Pepsi Diner Milan 2024 Experiential has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Pepsi Diner Milan 2024 Experiential.

PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Journalists can access 50 press releases immediately, ready for your use.

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 169617. Navigate PepsiCo Design and Innovation's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Welcome to Press Kit / Media Showcase 169617 on Pepsi Diner Milan 2024. Discover additional content in Newsroom 133313.