Exhibition Center for Zhuhai Huafa Group Co., LTD
As the exhibition center for the world's largest indoor ski resort, the project integrates the design language of Ice, Light and Art, to create an immersive exploration experience through six themed scenes, showcasing ice and snow culture alongside urban innovation. Its flexible spatial layout ensures a seamless transition from exhibition to future commercial operations, delivering lasting economic and cultural value while driving the rise of ice and snow tourism in southern China.
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1. Advantages: This project is the exhibition center for the world's largest indoor ski resort, with unique scale and influence. 2.Objective: Through the design language of "ice, snow, light, and art," the exhibition hall is created as a landmark building that harmoniously blends technology and culture, seamlessly transitioning from an exhibition center to commercial use, and providing the project with lasting economic and operational value.
World-class ski resort, sales hall, ice and snow world, light and shadow experience, immersive experience
Glass Fiber Reinforced Gypsum: Known for its excellent moldability, lightweight properties, and recyclability, Glass Fiber Reinforced Gypsum is ideal for creating flowing walls and ribbon-style light fixtures. It precisely captures the design's curves, reduces construction waste, and complies with green building standards. Ice Jade Stone: Featured in the tunnel area, its translucent texture, enhanced by natural light and shadow, embodies the essence of ice and snow. Durable and eco-friendly, it brings lasting artistic vitality to the space. Holographic Projection & Immersive Technology: Through holographic projections, LED screens, and dynamic lighting, the space offers a multi-dimensional experience, immersing visitors in an ice and snow world while enhancing interactivity and a sense of technology.
The main challenge in designing the Hua Fa Ice and Snow World Exhibition Hall was achieving strong visual impact within a limited space, complicated by 36 structural columns and irregular ceilings in the basement. The design team addressed this by integrating the columns into a streamlined layout with Glass Fiber Reinforced Gypsum materials, while light fixtures minimized their presence. Using snow textures, light and shadow effects, and holographic projections, they overcame spatial constraints, creating a surreal, immersive experience that enhanced both functionality and artistic appeal.
The project started in April 2024 in Shenzhen and finished in January 2025 in Shenzhen
The exhibition hall features a fluid circulation design and multi-sensory interactive installations that seamlessly immerse visitors. Upon entry, touchscreens, holographic projections, and immersive sandboxes allow visitors to engage with snow-themed content, such as exploring glacier knowledge or viewing real-time snow landscape projections. Following the exhibition's flow offers a progressive experience, with each section providing layered sensory encounters—from visual and auditory to tactile—for a fully immersive journey.
This project has not only advanced the development of the ice and snow tourism industry, attracting more attention and consumption trends, but also raised public awareness about glacier protection and climate change, spreading the concept of sustainable development. In terms of design, the project breaks through the limitations of traditional spatial design by integrating natural elements with futuristic concepts.
Concept: The inspiration for this project comes from a documentary about a Chinese explorer's glacier expedition. The goal is to create six themed scenes: 1. Ice Lake, 2. Ice Tunnel, 3. Ice Cave, 4. Ice Light, 5. Ice Cone, and 6. Ice House, presenting an immersive "Ice and Snow World Adventure Documentary." The motivation is to combine the spirit of natural exploration with modern design, creating a landmark space that has both cultural depth and commercial value.
Kris Lin International Design
Snow Park Exhibition Center has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Kris Lin was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Snow Park Exhibition Center.
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