Masseria Auraterrae

Nature Resort for BPI&G + Partners

Bepi Povia embrace The Roots Philosophy, that integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design. Bepi Povia is involved in several sustainable development projects in the tourism sector of Puglia, a region in Southern Italy among the most sought after by international tourist flows. The philosophy of Roots design works in the concept of Green Building.

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Masseria Auraterrae by Bepi Giuseppe Povia

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Nature Resort by Bepi Giuseppe Povia

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Bepi Giuseppe Povia Masseria Auraterrae

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Bepi Giuseppe Povia Nature Resort

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Bepi Giuseppe Povia Designer Portrait Photo

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Masseria Auraterrae Nature Resort Press Releases

Explore press materials for Masseria Auraterrae, available in languages such as English.

Unique Properties

Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.

Tags

Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia

Production Technology

Masseria Auraterrae is Sustainability and Resilience project centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.

Design Challenge

Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses. Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.

Project Duration

The Project started in 2022 and was ready for public in June 2024 Polignano a Mare, Puglia, Italy

Operation Flow

Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.

Research

Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.

Inspiration

Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.

Project Overview

Masseria Auraterrae Nature Resort has been a Iron winner in the Architecture, Building and Structure Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Bepi Giuseppe Povia.

Iron Recognition

Bepi Giuseppe Povia was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Masseria Auraterrae Nature Resort.

Bepi Giuseppe Povia Press Releases

We provide a series of press releases on Bepi Giuseppe Povia that journalists and press members can freely incorporate into their narratives. 1 press releases are now available for immediate access by journalists.

Masseria Auraterrae by Bepi Giuseppe Povia Wins Iron A' Design Award for Sustainable Roots-Inspired Resort

Bepi Giuseppe Povia's Masseria Auraterrae, a nature resort in Polignano a Mare, Puglia, Italy, has been awarded the Iron A' Design Award 2025 for its innovative integration of local traditions, sustainable practices, and community involvement, officially opening to the public in June 2024.

Bepi Giuseppe Povia Newsroom

Discover outstanding design and award-winning initiatives in the Bepi Giuseppe Povia Newsroom.