Masseria Auraterrae
Nature Resort for BPI&G + Partners
Bepi Povia embrace The Roots Philosophy, that integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design. Bepi Povia is involved in several sustainable development projects in the tourism sector of Puglia, a region in Southern Italy among the most sought after by international tourist flows. The philosophy of Roots design works in the concept of Green Building.
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Masseria Auraterrae by Bepi Giuseppe Povia
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Nature Resort by Bepi Giuseppe Povia
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Bepi Giuseppe Povia Masseria Auraterrae
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Bepi Giuseppe Povia Nature Resort
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Unique Properties
Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Tags
Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology
Masseria Auraterrae is Sustainability and Resilience project centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge
Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses. Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Project Duration
The Project started in 2022 and was ready for public in June 2024 Polignano a Mare, Puglia, Italy
Operation Flow
Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.
Research
Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration
Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Overview
Masseria Auraterrae Nature Resort has been a Iron winner in the Architecture, Building and Structure Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Bepi Giuseppe Povia.
Iron Recognition
Bepi Giuseppe Povia was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Masseria Auraterrae Nature Resort.
Bepi Giuseppe Povia Newsroom
Step into Bepi Giuseppe Povia Newsroom for a showcase of exemplary design and recognized projects.
