Multifunctional retail store
Geneus DNA and Gatta

Multifunctional retail store for After Design Living and Space Company Limited

This interior concept integrates Geneus DNA’s personalized genetic services with GATTA Café, reflecting innovation and a healthy lifestyle. "GATTA" comes from the four DNA bases—A, C, G, T—symbolizing personalized health. The design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette embody the brand’s ethos, connecting science with lifestyle. Despite facing many challenges, the project was successfully completed and became a stunning success

Jittsuphang Virachditchaphong 2025 Startup Silver Press Kit № 172873

Download Press Kit № 172873

Download Press Kit № 172873 Multifunctional retail store for After Design Living and Space Company Limited by Jittsuphang Virachditchaphong to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention architecture|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Geneus DNA and GATTA by Jittsuphang Virachditchaphong
Geneus DNA and GATTA by Jittsuphang Virachditchaphong

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Multifunctional retail store by Jittsuphang Virachditchaphong
Multifunctional retail store by Jittsuphang Virachditchaphong

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Jittsuphang Virachditchaphong Geneus DNA and GATTA
Jittsuphang Virachditchaphong Geneus DNA and GATTA

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Jittsuphang Virachditchaphong Multifunctional retail store
Jittsuphang Virachditchaphong Multifunctional retail store

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

After Design Living and Space Company LimitedBrand Logo
After Design Living and Space Company LimitedBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Unique Properties

This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.

Tags

Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU

Production Technology

The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.

Design Challenge

The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.

Project Duration

The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.

Operation Flow

This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.

Research

This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare

Inspiration

Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection

Project Overview

Geneus DNA and Gatta Multifunctional retail store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Jittsuphang Virachditchaphong.

 Award Logo
Silver Recognition

Jittsuphang Virachditchaphong was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Geneus DNA and Gatta Multifunctional retail store.

Newsroom
Jittsuphang Virachditchaphong Newsroom

Explore Jittsuphang Virachditchaphong Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 172873. Discover everything Jittsuphang Virachditchaphong has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are here: Press Kit / Media Showcase 172873 about Geneus DNA and Gatta. Additional content is available in Newsroom 368541.

Explore Now

Dongguan Zhongshuge Library Interior Design
Dongguan Zhongshuge Library

Interior Design for Eternal Architectural Design

Zhu Jun 2025 Agency Platinum
Vanity Belongs to Jane Residential Space
Vanity Belongs to Jane

Residential Space for Shanghai Haodi Interior Design Office

Haochen Su 2023 Professional Silver
Waterway School Library
Waterway

School Library for Design Action

Vincent Li 2023 Startup Silver
Light Exhibition Hall
Light

Exhibition Hall for Chien Architects

Changching Chien 2023 Professional Silver
Dunn Paint Concept Store
Dunn Paint

Concept Store for Huang xuanheng

Huang xuanheng 2023 Professional Silver
Yachi Kura Restaurant
Yachi Kura

Restaurant for O Interiors Limited

Hing Cheng 2023 Agency Silver
Bank Of Shanghai Flagship Store Retail Commercial Space
Bank Of Shanghai Flagship Store

Retail Commercial Space for Bank of Shanghai

Shenzhen Scene Aesthetic Design Co., Ltd 2023 Agency Silver
YS Retreat Hotel
YS Retreat

Hotel for YSAN

Song Zhengxiang 2023 Professional Silver
Light Art House Residential Space
Light Art House

Residential Space for Shanghai Haodi Interior Design Office

Haochen Su 2023 Professional Silver
Zafiri Cava Deli Retail Shop
Zafiri Cava Deli

Retail Shop for KONSTANTINOS GKAGKOS

Konstantinos Gkagkos 2023 Professional Silver
Merchants Yonglan Bay Sales Center
Merchants Yonglan Bay

Sales Center for Xi'an Branch Company of China Merchants Shekou Holdings

Kelly Lin 2023 Professional Silver
Strata Springscape Beauty Salon
Strata Springscape

Beauty Salon for Moriyuki Ochiai Architects

Moriyuki Ochiai Architects 2023 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY