Sunac Shanxiao
Real Estate Sales Center for Sunac Chongqing Shanxiao Project
The target clients for the project are social elites with higher education background. Therefore, it needs to convey impressive personality characteristics and cultural symbols in the space. On the basis of creating aesthetic space, the designer moderately introduced the design idea of deconstruction, used geometric forms and linear elements extensively in the space, and endowed the space with unique sense of fashion and literary temperament through the collision of Chinese and Western cultures.
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Sunac Shanxiao by Qingtao Ji
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Real Estate Sales Center by Qingtao Ji
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Qingtao Ji Sunac Shanxiao
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Qingtao Ji Real Estate Sales Center
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Sunac Chongqing Shanxiao ProjectBrand Logo
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Sunac Shanxiao Real Estate Sales Center Media Articles
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Unique Properties
The target clients for the project are social elites with higher education background. Therefore, it needs to convey impressive personality characteristics and cultural symbols in the space. On the basis of creating aesthetic space, the designer moderately introduced the design idea of deconstruction, used geometric forms and linear elements extensively in the space, and endowed the space with unique sense of fashion and literary temperament through the collision of Chinese and Western cultures.
Tags
Commercial space, interior design, deconstructionism, natural integration, color
Production Technology
This project is located at the highest peak of Nanshan Scenic Spot in Chongqing. It is located at the ancient site with a history of 4000 years where King Yu tamed the flood. During the Second World War,this area once gathered the most elite cultural groups in China. Therefore, how to convey the landscape advantage and special temperament of the project location is the main concern for the designer. Spatial planning: the building in the sales center is an almost completely transparent glass box with a two story structure of full glass curtain wall. In addition to the necessary sand table display area, the entire spatial design mainly focused on experience. The interior space is almost completely open. Functional areas such as the reception area, tea room, and negotiation area are arranged in the area near the window, so that visitors can experience the beautiful landscape of surrounding mountains, springs and clouds from all angles. Space color: three colors such as yellow, black and white are adopted, and an elegant, atmospheric brand image are created through changes of the shape and material. Spatial characteristics: the designers built a two storey polygonal metal frame in the interior, and installed thousands of translucent metal wire. Through the winding, weaving and rotating, a layer of constantly changing artistic rendering was increased between the real natural beauty and human's subjective feeling. The device did not have any functions, but expressed rich space changes, forming the biggest feature of the project.
Design Challenge
As commercial space, the biggest challenge is to create space atmosphere that correctly reflects the brand image and unique spatial impression. Based on project positioning, the designers analyzed the cognitive level of target clients, and decided to introduce the design idea of deconstruction on the basis of conventional modernism space design. Abstract lines and forms are used to cut and change the space, forming a unique aesthetic impression. Eventually it was transformed into deep memories.
Project Duration
Design Cycle: May 2018-April 2019 Construction Period: May 2019-October 2019 Completion Time: 10 October 2019 Project Location: Nanshan Scenic Spot, Chongqing, China
Operation Flow
The surrounding area of the sales center is landscaped with themes such as pine trees, spring water, cloud and mist. The main body of the building made of full glass curtain wall is like a glass box placed in the mountain forest. The interior and exterior landscapes are completely integrated. Humans and nature interact in all directions, allowing visitors to fully experience the original ecological natural environment of the space.
Research
Moderate combination of modernism design technique and deconstruction design idea in commercial space; Geometric forms and lines are used to create unique artistic atmosphere in the space; Creation of an impressive sense of space; Communication between man and nature; Integration of original ecological environment and modern living space
Inspiration
Inspiration comes from famous architectural vocabulary of Peter Eisenman, architecture is only the ontology of TEXT, and other factors are needed to make it meaningful.The designers set lots of elements such as dots, lines, and planes in the space. Through the interaction between the basic geometric elements and the natural environment, changes are formed, so that visitors can perceive the rhythm of natural changes, experience the resonance between man and nature, giving vitality to the space.
Image Credits
Photographer: Zhang Qilin team
Project Overview
Sunac Shanxiao Real Estate Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Qingtao Ji was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Sunac Shanxiao Real Estate Sales Center.
Qingtao Ji Press Releases
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