Masstone

Boutique for SpActrum

"A garden within" is the core concept of the boutique. This garden is not an isolated place, but a place one can wander around freely, rather it enhances connectivity. It is a junction between the inside and outside that slows down time. The pure geometric play of platforms and ramps, the use of steel, concrete and terrazzo reject any direct historical reference. The bespoke hanger lighting system crossing through the space enhances its aura. Despite its solid construction, the vertical plant wall softens the geometry, and the reflective panels impart an illusionist ambience to the space.

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Masstone by Yan Pan

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Boutique by Yan Pan

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Yan Pan Masstone

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Yan Pan Boutique

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Masstone Boutique Press Releases

Press releases tailored for Masstone are available in the languages: English.

Masstone Boutique Media Articles

We provide articles ready for publication on Masstone, offered in several languages: Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Italian, Hindi, German, French, Portuguese, Dutch, Japanese, Russian, Spanish and English.

Unique Properties

Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.

Tags

boutique, fashion, interior design, retail, vertical greening, GRG

Production Technology

anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall

Design Challenge

Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.

Project Duration

The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.

Operation Flow

The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.

Research

Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.

Inspiration

The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.

Image Credits

image: Zhen Li, Yan Pan

Project Overview

Masstone Boutique has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yan Pan was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Masstone Boutique.

Yan Pan Press Releases

Journalists and media members can enrich their content with our press releases on Yan Pan, available for free use. Immediate access is granted to 4 press releases for all journalists.

Introducing Masstone: A Unique Fashion Boutique Designed by Yan Pan

A fusion of fashion and natural stone forms, Masstone Fashion Boutique in Taiyuan, China, redefines retail space with its innovative design concept and interactive layout.

Yan Pan Newsroom

Dive into Yan Pan Newsroom to explore celebrated designs and projects.