HCH
Fashion Boutique for SpActrum
This is a classic Basilica prototype from the symmetrical columnar hall in this modern commercial shopping mall. This discovery leads to the exploration of shifting the space from a commercial to a "sacred" one. The layout is a result of learning from the ancient polytheistic temples in Greece. Inspired by the visual-axis projection principles of the Acropolis. The pink "bridges" are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop.
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HCH Fashion Boutique by Yan Pan
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Fashion Boutique by Yan Pan
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Yan Pan HCH Fashion Boutique
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Yan Pan Fashion Boutique
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SpActrumBrand Logo
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HCH Fashion Boutique Press Releases
Press resources for HCH are offered in several languages: English.
HCH Fashion Boutique Media Articles
For immediate use: HCH articles, available in languages such as Hindi, Italian, German, French, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Dutch, Portuguese, English and Spanish, to enrich your content.
Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Project Duration
Design: 2017-2018 Construction Completed: 2019
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Image Credits
Hanqi LI, Zefeng ZHANG
Project Overview
HCH Fashion Boutique has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Yan Pan was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work HCH Fashion Boutique.
Yan Pan Press Releases
Explore the world of Yan Pan through our press releases, designed for media members to use freely and enrich your content. Instantly access 4 press releases, available exclusively for journalists.
Yan Pan's HCH Fashion Boutique Redefines Retail Space with Basilica-Inspired Design
Yan Pan's HCH Fashion Boutique, a retail basilica, reimagines the modern commercial shopping experience with a design inspired by ancient polytheistic temples in Greece, emphasizing the status of consumption in today's society.
Yan Pan Newsroom
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