Yulai Fang

Restaurant for MET Creative Brand

The intersection of point light source and spherical artistic device can be divided by material, light and color to increase the three-dimensional effect. At the same time, it breaks the monotony and crowding caused by large area of pure color and makes the space more flexible and interesting. It lays a lively space tone and weakens the rendering of the background. The whole space shows its own personality in the blending of fashion and art.

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Yulai Fang by Yue Jiang

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Restaurant by Yue Jiang

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Yue Jiang Yulai Fang

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Yue Jiang Restaurant

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MET Creative BrandBrand Logo

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Yulai Fang Restaurant Press Releases

For Yulai Fang, we offer press releases in multiple languages, including: English.

Yulai Fang Restaurant Media Articles

We provide articles ready for publication on Yulai Fang, offered in several languages: English, Hindi, Italian, French, Portuguese, Dutch, Spanish, Indonesian, German, Japanese, Russian, Turkish, Arabic (Standard), Korean and Chinese (Mandarin).

Unique Properties

This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.

Tags

Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young

Production Technology

Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.

Design Challenge

The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.

Project Duration

The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.

Operation Flow

The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.

Research

With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.

Inspiration

As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.

Image Credits

Image #1: Photographer Yiwen Xu, Dining Area, 2019. Image #2: Photographer Yiwen Xu, Dining Area 2, 2019. Image #3: Photographer Yiwen Xu, Dining Area 3, 2019. Image #4: Photographer Yiwen Xu, Dining Area 4, 2019. Image #5: Photographer Yiwen Xu, Entrance, 2019.

Project Overview

Yulai Fang Restaurant has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yue Jiang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Yulai Fang Restaurant.

Yue Jiang Press Releases

Attention press members and journalists: We offer a collection of press releases on Yue Jiang and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.

Yulai Fang Restaurant: A Fashionable and Immersive Dining Experience

Yue Jiang's Yulai Fang Restaurant project, located in a bustling shopping mall in Chongqing, offers a totally immersive theme park dining experience, capturing the hearts of young female customers with its fashionable and enthusiastic tone.

Yue Jiang Newsroom

Visit Yue Jiang Newsroom for an inside look at exceptional design and award-winning projects.