Nostalgia
Perfumery Store for Gold Apple
The industrial landscapes of the 1960-1970s inspired this project. The metal structures made of hot-rolled steel create a realistic intonation of anti-utopia. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. Open technical communications, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
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Nostalgia by Dmitry Pozarenko
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Perfumery Store by Dmitry Pozarenko
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Dmitry Pozarenko Nostalgia
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Dmitry Pozarenko Perfumery Store
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Dmitry Pozarenko Designer Portrait Photo
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Gold AppleBrand Logo
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Dmitry Pozarenko Interview
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Nostalgia Perfumery Store Press Releases
Access press releases crafted for Nostalgia in these languages: English.
Nostalgia Perfumery Store Translations
Excited to make Nostalgia accessible in many languages through our translations: Perfumery Store EN, Parfuumwinkel AF, Dyqani I Parfumerive SQ, የሽቶ ዕቃ መደብር AM, متجر العطور AR, Օծանելիքի Խանութը HY, Parfümeriya Mağazası AZ, Lurrin Denda EU, Магазін Парфумерыі BE, সুগন্ধি স্টোর BN, Parfumerija BS, Парфюмерийният Магазин BG, ရေမွှေးစတိုးဆိုင် MY, La Botiga De Perfumeria CA, Malo Ogulitsa Zonunkhira NY, 香水店 ZH, Magazzini Di Perfumeria CO, Parfumerija HR, Parfumerie CS, Parfumeri Butik DA, Parfumerie NL, Parfumejo EO, Parfümeeriakauplus ET, Hajuvesikauppa FI, Parfumerie FR, A Tenda De Perfumería GL, პარფიუმერული მაღაზია KA, Parfümerie-Laden DE, Το Κατάστημα Αρωμάτων EL, પરફ્યુમરી સ્ટોર GU, Magazen Parfenri HT, Kantin Kayan Ƙona Turare HA, חנות הבשמים HE, परफ्यूमरी स्टोर HI, Az Illatszerüzlet HU, Toko Wewangian ID, Siopa Cumhráin GA, Storelọ Ahịa Na-Esi Ísì Ụtọ IG, Ilmvatnsverslun IS, Negozio Di Profumeria IT, 香水店 JA, Toko Minyak Wangi JV, ಸುಗಂಧ ದ್ರವ್ಯದ ಅಂಗಡಿಯು KN, Парфюмерлік Дүкен KK, ហាងលក់គ្រឿងក្រអូប KM, Ububiko Bwa Parfumeri RW, Парфюмерия Дүкөнү KY, 향수 가게 KO, Firotgeha Bîhnxweş KU, Pigmentaria Copia LA, Parfümerie Buttek LB, ຮ້ານຂາຍນໍ້າຫອມ LO, Parfumerijos Parduotuvė LT, Parfimērijas Veikals LV, Продавница За Парфеми MK, Ny Fivarotana Menaka Manitra MG, Kedai Minyak Wangi MS, പെർഫ്യൂമറി സ്റ്റോർ ML, Ħanut Tal-Fwieħa MT, Hinu Kakara MI, परफ्यूमरी स्टोअर MR, Сүрчигний Дэлгүүр MN, परफ्युमरी स्टोर NE, Parfymehandel NO, ସୁଗନ୍ଧିତ ଦୋକାନ OR, ਪਰਫਿRyਰੀ ਸਟੋਰ PA, فروشگاه عطر FA, Sklep Perfumeryjny PL, د خوشبو پلورنځي PS, Loja De Perfumaria PT, Magazinul De Parfumerie RO, Парфюмерный Магазин RU, خوشبوءِ جو دڪان SD, Faleoloa Manogi SM, Парфимерија SR, Tha Stòr Cùbhraidh GD, Chitoro Chezvinonhuwira SN, සුවඳ විලවුන් ගබඩාව SI, Voňavkárstvo SK, Parfumerijska Trgovina SL, Dukaan-Caddu SO, Lebenkele La Litlolo ST, La Tienda De Perfumería ES, Toko Minyak Wangi SU, Duka La Manukato SW, Parfymaffär SV, வாசனை திரவிய கடை TA, పెర్ఫ్యూమెరీ స్టోర్ TE, Мағозаи Атриёт TG, ร้านขายน้ำหอม TH, Parfýumeriýa Dükany TK, Tindahan Ng Pabango TL, Parfümeri Dükkanı TR, Парфюмерия Кибете TT, ئەتىر دۇكىنى UG, Парфумерний Магазин UK, پرفیومری اسٹور UR, Parfyumeriya Do'koni UZ, Cửa Hàng Nước Hoa VI, Siop Persawr CY, Parfumwinkel FY, Ivenkile Yeziqholo XH, פּערפומערי קראָם YI, Ile Itaja Turari YO, Isitolo Samakha ZU, 香水店 ZY, Ang Tindahan Sa Pahumot CEB, ʻo Kahi Haleʻaila Piha HAW, Perfumery Khw HMN.
Nostalgia Perfumery Store Media Articles
Ready-to-feature articles on Nostalgia are available in these languages: English, Italian, German, French, Spanish, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Hindi and Portuguese, for your convenience.
Unique Properties
The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Tags
interior design, retail space, metal, stone, industrial, sixties
Production Technology
Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge
The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Project Duration
The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow
The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Research
Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration
Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Image Credits
All images: photographer Mick Pomortsev, 2019.
Project Overview
Nostalgia Perfumery Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Dmitry Pozarenko was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Nostalgia Perfumery Store.
Dmitry Pozarenko Press Releases
Explore the world of Dmitry Pozarenko through our press releases, designed for media members to use freely and enrich your content. Unlock 2 press releases now, directly accessible to journalists.
Nostalgia Perfumery Store: A Glimpse into the Industrial Chic of the Sixties
Award-winning architect Dmitry Pozarenko unveils Nostalgia, a 1630 sq.m. perfumery store in the heart of Moscow, completed in 2018, offering a unique blend of industrial aesthetics and retail experience.
Dmitry Pozarenko Newsroom
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