Lvyou Road Jinmao Palace
Sales Center for ChuZhen, Jiang Zhengnan
This project is located in Jinan, China. The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
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Lvyou Road Jinmao Palace by Zhen Chu
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Sales Center by Zhen Chu
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Zhen Chu Lvyou Road Jinmao Palace
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Zhen Chu Sales Center
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ChuZhen Jiang ZhengnanBrand Logo
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Lvyou Road Jinmao Palace Sales Center Press Releases
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Lvyou Road Jinmao Palace Sales Center Media Articles
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Unique Properties
The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Tags
G-Art, sales center, mountains and water, upscale community, transformation
Production Technology
To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge
The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces. The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Project Duration
The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow
The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Research
The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration
The most unique property lies in creation of spatial scenes. The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore. The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Image Credits
Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd
Project Overview
Lvyou Road Jinmao Palace Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Zhen Chu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Lvyou Road Jinmao Palace Sales Center .
Zhen Chu Press Releases
Media members, dive into our press releases on Zhen Chu's work, ready for you to use and enhance your journalistic content. Journalists can access 1 press releases immediately, ready for your use.
Introducing Lvyou Road Jinmao Palace: A Poetic Oasis in Jinan
Zhen Chu's G-Art Architecture and Interior Design Unveils Serene Sales Center Inspired by Nature
Zhen Chu Newsroom
Find inspiration and award-winning creativity within the Zhen Chu Newsroom.
