Zhangtai Haitang Bay

Sales Center for 深圳三一室内设计

The Haitang Bay project of Zhangtai Group is located in Beihai, Guangxi. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.

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Download Press Kit № 105757 Sales Center for 深圳三一室内设计 by 31 Design Shenzhen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Zhangtai Haitang Bay by 31 Design Shenzhen

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Sales Center by 31 Design Shenzhen

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31 Design Shenzhen Zhangtai Haitang Bay

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31 Design Shenzhen Sales Center

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深圳三一室内设计Brand Logo

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Zhangtai Haitang Bay Sales Center Press Releases

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Zhangtai Haitang Bay Sales Center Media Articles

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Unique Properties

The Haitang Bay project of Zhangtai Group is located in Beihai,Guangxi. It is a residential project adjacent to Dadun Sea that is meant to be A plus tourism accommodation option in Beihai city. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. The team blurs the boundaries between architecture, art and culture, makes the space closer to nature and empowers the venue to convey powerful emotions.

Tags

nature, art, successive, coastline, low-carbon, architecture, culture

Production Technology

A large area of white design extends the space in a serene and pure fashion, and the smooth curves outline the enchanting beauty of the building. Spiral ladders create an air of other-worldly magic and make you feel like wandering on the clouds.

Design Challenge

The highlight of this case lies in the rare ecological sea views and the expressive curved ramp at the bottom of the building in concert with the long shoreline of the Silver Beach. The main part of the architecture has an ascending trend that echoes with the theme of “Bright Moon Rising Above the Sea”.

Project Duration

The project started in July 2019 in Beihai, Guangxi, China and finished in August 2019.

Operation Flow

Multiple interspersed curves transit naturally by using different building materials. The border of architecture and interior space no longer exists, and the large area of transition offers a huge visual impact to visitors.

Research

The sales center is not only used for marketing and reception at present, but also intended for the community clubhouse in the future. It will be equipped with more facilities for the sake of project owners for long. Therefore, the designers give priority to the flexibility of spatial organization and functional requirements when designing the center. The benchmark for a successful design is set based on the scenes that promise a better life and emotional comfort.

Inspiration

Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.

Image Credits

Jianzhong Chen

Project Overview

Zhangtai Haitang Bay Sales Center has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

31 Design Shenzhen was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Zhangtai Haitang Bay Sales Center.

31 Design Shenzhen Press Releases

Access a rich repository of press releases on 31 Design Shenzhen, offered to press and media professionals for unrestricted use in their stories. Unlock 3 press releases now, directly accessible to journalists.

Zhangtai Haitang Bay Sales Center Redefines Real Estate Marketing with 31 Design Shenzhen

31 Design Shenzhen unveils a groundbreaking approach to real estate sales centers with the Zhangtai Haitang Bay project, redefining conventional commercial spaces and reshaping business culture.

31 Design Shenzhen Newsroom

Dive into 31 Design Shenzhen Newsroom to explore celebrated designs and projects.